also means that every users’ feed is different based on their activities. There are 3 primary factors that decide what you will see: • Interest: The algorithm sorts the posts of those you follow based on your past interactions with similar content. • Recency: More recent posts are given priority over some- thing a few days or weeks old. • Relationship: You will be shown content shared by those you are closest with (in the eyes of the algorithm). This is determined by activities such as liking, commenting, or being tagged together in photos. How can you use this information to make sure your posts are reaching the right people? THESE ARE MY TOP 3 RECOMMENDATIONS: • Encourage Engagement - The more your audience likes, comments, and generally takes action on your posts, the more likely they are to see your posts in the future. • Consistent Content - Since recency is one of the main factors the algorithm considers, make sure you are posting regularly to ensure that your content is being seen.
Remember to aim for quality posts, not quantity. Three to five posts per week is ideal for most businesses. • Be on Brand - Have you ever followed a page whose strategy seems to be to share popular memes or videos? This strategy (which is ineffective for various reasons) is going to mess with your results. The algorithm will not get a clear picture of what your page is about or who it’s for, and therefore it will not put your content in front of the right people.
Bonus: Create original content that educates, entertains, and engages your audience.
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SEPTEMBER 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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