A lot of business owners struggle when it comes to Instagram. They either don’t quite know how to use it, aren’t on it yet, don’t know what to post or, in the words of a couple of my clients, don’t “get it.” Instagram is a great platform to grow your visibility and attract more customers. Let’s explore how you might add Instagram to your online marketing efforts to create a well-rounded social media strategy.
Instagram arrived on the scene in 2010. This app encouraged users to take a photo, use a filter, write a caption, and post. And there were a lot of food pics. Instagram was bought by Facebook in 2012.
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SEPTEMBER 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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