Merlino & Gonzalez - September 2024

Master the Art of Negotiation Essential Tactics for Commercial Real Estate Success

Expand your network. Knowledge is power, particularly in real estate. The more you understand the market, the stakeholders involved, and the specifics of each property, the better you are to negotiate effectively. Building a network of informed peers, bankers, city planners, and contractors enriches your understanding and equips you with the insights to make savvy decisions. Everybody wins. Approach negotiations with the mindset of achieving a win-win outcome. The goal isn’t to overpower the other party but to find a mutually beneficial agreement. Remember, walking away from a deal is perfectly acceptable if the terms do not meet your investment criteria. Not every opportunity is worth pursuing, and recognizing this can save you from potential pitfalls. Consult the experts. Perhaps the most invaluable tip for anyone involved in commercial real estate negotiations is to consult with a skilled real estate attorney. Our team can guide you through the nuances of negotiations, ensuring that you secure a favorable deal and protect your investments for the future.

Embrace silence. A powerful tactic in any negotiator’s arsenal is the strategic use of silence. Being an active listener and allowing pauses in conversation can unsettle the other party, potentially leading them to propose more favorable terms to regain your engagement. This subtle technique emphasizes the importance of patience and can tilt the negotiation in your favor. Honesty is the best policy. In the realm of real estate investment, your reputation precedes you. Engaging in dishonest tactics might offer a short-term gain, but it invariably damages long-term professional relationships. Transparency and integrity are not just moral choices; they are strategic ones that create trust and open doors to future deals.

Negotiating in the commercial real estate market requires more than just a good poker face; it demands a well-rounded strategy that respects the complexities of property investment. As a seasoned professional or a newcomer to the real estate arena, understanding the subtle art of negotiation is crucial to securing deals that not only close but also lead to long-term success. Stay composed and confident. One of the foundational elements of successful negotiations is maintaining your composure. It’s essential to approach each discussion with a calm demeanor and a confident presence. Avoid overassertive behaviors like boasting or appearing overly eager, as these can be seen as signs of inexperience or desperation. Rather than seeming either too desperate or too aloof, try to aim for a composed presence.

Michele’s Recipe Corner

Lime Chicken With Corn and Poblano Salad Perfect Peach Cobbler

INGREDIENTS • 6 cups sliced fresh peaches

DIRECTIONS

1. Preheat oven to 375 F and grease an 8-inch square baking dish. 2. In a large bowl, combine peaches, sugar, 2 tbsp flour, cinnamon, and nutmeg; mix until blended, then spoon into prepared dish. 3. In a medium bowl, combine 2 cups flour, brown sugar, baking powder, and salt. 4. Cut in butter with forks or pastry knife until mixture resembles coarse crumbs. 5. Add milk and stir until just blended. 6. Drop dough by spoonfuls onto peach mixture and drizzle melted butter on top. 7. Bake for 40–45 minutes or until top is golden brown.

• 1/2 cup granulated sugar • 2 tbsp all-purpose flour • 1/4 tsp ground cinnamon • 1/4 tsp ground nutmeg • 2 cups all-purpose flour • 1/3 cup packed brown sugar • 2 tsp baking powder • 1/2 tsp salt • 1/2 cup cold butter, cut into pieces • 1/2 cup milk • 2 tbsp butter, melted

Take a Break

718-698-2200 3

Made with FlippingBook Ebook Creator