Jay Day And The Day Home Team offers this Home Seller Guide to those thinking about listing their home for sale.
Home Seller Guide Experience the Difference a Day Makes
866-702-9038 | DAYHOMETEAM.COM
Nice to Meet You Jay Day
Jay is the owner and founder of Jay Day and the Day Home Team, LLC. He lives in Frederick County and is a Maryland native. Jay handles residential, commercial real estate and land sales with over 20 years of real estate and marketing experience. He currently leads a team of licensed real estate professionals as well as an administrative and marketing staff. In 2022 his company was named Best Place To Work In Frederick County for the small-medium employer category. His team is a top team in the DC Metro area and has been for over a decade. Jay currently co-hosts Real Talk Real Estate Radio Show on WFMD and he also has the longest running podcast with the areas top rated and most listened to country radio station. Jay has been featured in The Wall Street Journal and has been seen on TV stations such as Fox News, CNN and ABC. Whether you are looking to sell your home, land or farm, or if you are looking to purchase, Jay and his team are ready to assist you with all of your real estate needs.
Let's connect 866-702-9038
info@dayhometeam.com
dayhometeam.com
https://www.facebook.com/JAYDAYDHT
https://www.instagram.com/jaydaysells/
https://www.linkedin.com/in/jayday/
youtube.com/@jaydaysells
@jaydaydht
Our Mission, Vision, Values
Mission Statement To create an exceptional client and agent experience by being knowledgeable and innovative in our methods. To build a relationship that goes beyond the transaction. Vision & Values Being the best can be defined in many ways. Selling a lot of homes while still creating an amazing individualized experience for each and every client is one of our top priorities. Continually staying ahead of the curve on the best marketing and business practices is one way we keep our clients getting the most money and the best terms when selling their largest investment, their home! A small group of dedicated passionate team members is what Jay Day and The Day Home Team, LLC is made of. We want our clients to always know that they have an advocate, a resource of knowledge at their disposal, and that we are available to our clients when they need us. Our innovation and “outside the box” marketing sets us apart from other agents and teams. Our excitement for what we do can be felt in every interaction. Our objective is to make every client a raving fan and a client for life. Core Values Be Proactive Be Knowledgeable & Be A Resource Honest, Ethical and Accountable In the Community Be Responsive and Available Always Find A Win Win Solution Be Innovative and Leading Edge of Industry Our team is committed to the communities and areas we service. Acts of service are an important “give back” opportunity we practice throughout the year. Food drives, toy drives, collecting donations for area families in need, St. Jude, and the Humane Society are among the causes we participate in every year. We welcome our clients and affiliates to join us on those occasions. The Power of a Team Most Realtors are solely responsible for all of the tasks that are required in the sale or purchase of a home. It’s incredibly challenging to be exceptional at any one position when you are required to juggle so many responsibilities. With Jay Day And The Day Home Team you get a whole Team of full time specialists. Our administrative team specializes in all of the highly detail oriented work that goes into selling your homes. Our full time marketing specialist builds and creates ads for each property in the proper time and for maximum exposure. Our consumer-focused and professional approach helps sellers feel safe, secure and confident with one of the biggest decisions of their lives.
“Only a life lived in the service of others is worth living” -Albert Einstein
Process
HOME SELLING
STEP ONE
STEP SIX
STEP ELEVEN
Financing & appraisal Title Work
going live & ready to show
consultation Are We A Good Fit
STEP TWO
STEP SEVEN
STEP TWELVE
paperwork & solidify our game plan
Pack & Ready For Move Out Day
marketing Print, Digital & Social Campaigns
STEP THREE
STEP THIRTEEN
STEP EIGHT
pre-marketing Office Exclusive Coming Soon
final walkthrough
Showings & Open Houses gathering market response & feedback
STEP FOURTEEN
STEP FOUR
STEP NINE
closing They Get The Keys & You Get The Cash
offer & contract negotiations
staging & Prepping The Home
STEP FIVE
STEP TEN
photography & videography
inspections
DETERMINING FACTORS THE THREE CRUCIAL P'S FACTOR 1 presentation First impressions are key, it is important to have your home looking its best on day one. We will help make sure your home is ready for showings and online viewings by having a professional stager complete a consultation with you. This will allow for decluttering, removing personal items and neutralizing spaces. A list of needed repairs would also be provided. We also encourage you to have the home professionally cleaned as well, including carpeting. (How your Home Shows)
pricing promotion
FACTOR 2
(How you price your home)
We will provide you with a comparative marketing analysis showing recently sold homes and current active and coming soon properties. There is no "exact price" in real estate.
FACTOR 3
(How we market your home)
We offer superior marketing techniques to maximize your home's exposure. PROSPECTING- We prospect daily for potential buyers, talking with neighbors, network with other agents and past clients. MARKETING- The second you sign with us we go to work marketing your home! Coming soon marketing, online and social media marketing, exclusive podcast and home spotlight are all part of the success of getting your home seen by the most potential buyers, selling your home faster and for more money than the competition. the advantages of listing with us Professional Staging Professional Media/Marketing/Advertising Professional Photography/ Videography & Drone Photography/Videography Maximum Online Exposure
Creating The Plan
collect information & develop home sale strategy Careful planning is the foundation for a successful home sale. Much of the planning stage will involve gathering information about you and your home so that we share a clear picture of everything involved. Based on this information, we will work together to set realistic expectations about the home selling process, while still pushing the envelope to get the best possible results. The planning phase includes learning about your needs, conducting a best price analysis and a competitive review. At the end of this stage, we will have enough information to prepare your home for sale. assess home seller's needs We work consultatively, it is not just a house we are selling, it is your move, it is your home, a valuable investment or maybe a debt you need relief from. Our goal is to determine what is important to you and help you achieve your goals. Our specialists are best able to serve our customers when we get to know them and understand their unique needs. Therefore, it is important to make sure you and your listing specialist understand and agree to the objectives for your home sale.
Why are you moving? When do you need to move? What are your financial goals from the sale? What concerns do you have about the home selling process?
Many sellers are uncertain about selling their home; it’s our job to make sure you have confidence in our ability to plan your home sale and to meet your needs.
Listing Strategy pricing and selling price vs. timing
If you knowingly chose to overprice your home, you would be overpriced during the period of highest potential for buyer activity. You would then lower the price after buyers have already seen your home and decided not to preview it.
Price it right during the initial phase of exposure in order to capture the best buyers and the highest price. In an escalating market this will bring in more activity and more aggressive buyer offers in your favor. In an underperforming market the right price makes sure you have the best competitive advantage. Don’t overprice your home during the period of highest activity, only to lower the price after the buyers are gone.
Preparing to List
maximize your home's potential A clean, neutral, and streamlined look helps buyers envision themselves living in your home. The recommended action points below will better allow them to do that. In addition, our professional home stager will provide a custom detailed list for you to follow.
exterior
Wash or paint the home's exterior Paint the front door and shutters Keep the lawn and shrubbery nicely trimmed Keep the lawn free of clutter Weed and freshly mulch garden beds Clean interior and exterior windows Apply fresh stain or paint to wooden decks
interior Remove personal item and excess decor Replace or deep clean carpets Declutter counters in kitchen and baths Organize closets
Apply fresh paint to walls, trim and ceilings Clean exhaust fan covers and return vents Deep clean house including baseboards and appliances
freshen the fixtures Update exterior light fixtures. This can quickly give a home an updated look Update faucets in your kitchen and bathrooms Replace interior light fixtures Clean, polish or replace door handles and outlet/switch plate covers Be sure all light bulbs are working
8
The Art of Staging Staging a home is definitely different than designing a home. The goal in home staging is having a trained eye come into your home and look at it as a buyer would. This service is provided to create a clean, decluttered look so that potential buyers can view the home as a blank canvas to envision all their loved ones and belongings in the space for years to come.
staged homes increased sale price up to
staged homes spent
90% 5%
less time on the market
benefits of staging
LESS TIME ON THE MARKET INCREASED SALE PRICE HIGHLIGHTS THE BEST FEATURES OF THE HOME DEFINES SPACES AND REVEALS PURPOSE OF EACH SPACE DEMONSTRATES THE HOMES FULL POTENTIAL CREATES THE WOW FACTOR YOU WILL NEED IN PHOTOS TO MAKE YOUR HOME STAND OUT
Photography professional
a picture is worth a thousand words A listing's photos are often the first and sometimes only opportunity to attract a potential buyer. Most buyers are finding their homes online and photos are the first impression of your home. Pictures are the key to getting a home noticed, showings scheduled and therefore sold. As your agent, we will ensure that your listing will be shown in its best light. Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside. interesting facts
Quality photos enjoy
Professionally shot listings
potential buyers look at professionally shot photos
can sell for up to 19K MORE
118%
10 times
longer than non professional photos
more online views
professional Videography
video is the number one form of media for engagement
Videos attract
Real estate listings with video receive
videos attract
video tours attract
403%
300%
70%
of homebuyers
more traffic
more inquiries
Video gives a prospective buyer a true feeling of moving through a home, and is far more descriptive of a space than still images can ever hope to be.
Photography Aerial benefits of having aerial photos: Using aerial photography in real estate can show buyers a much more accurate depiction of what the property is actually like.
Provides views of the entire property & land The condition of the roof and other property features The neighborhood and surrounding area, including the home's proximity to schools and amenities
Overall beauty and view are much easier to capture from the sky.
Utilizing cutting-edge technological solutions, we can narrow in on the most serious buyers. By using virtual tours we can give buyers a good look at your home without disturbing you. Leaving only the more serious buyers to schedule a showing. "stitched" together to create a "virtual" experience of a location, allowing the viewer to experience what it is like to be somewhere they are not. the benefits virtual Tours A virtual tour is a sequence of panoramic images that are
They are interactive by design, which means users spend more time exploring than they would looking at photos. The more invested in the interaction potential buyers feel, the more likely they are to take the next step in their purchase journey.
Potential home buyers don't like to wait and they want all the information now, never missing an opportunity. A virtual tour allows your home to be on display around the clock.
Additional syndication to various marketing sites with eye catching media exposes your home to a wider audience! Your home can be toured from clear across the country at anytime.
Custom Marketing Options
Enhanced marketing options
Wooden Sign Post & Panel
Advisory Staging Consultation
Wooden Sign Post Lit Solar Cap
Pre Photo Staging Appointment
Home Placed in Bright MLS
Home Listed On Google Products
Coming Soon Marketing Plan
Social Media Postings
Professional High Resolution Still Photography
Facebook Live From Property
House of The Week Posting on WFRE Facebook Page & Mention In Podcast*
Digital Exterior Photo Retouch
Exclusive House of The Week Posting on WFRE.com Webpage*
Seasonal Exterior Photo Reshoot
Virtual Tour with Syndication Including YouTube Video Stitched Tour
Brochure Box With Brochures On Sign Post
Brochures In Home
Featured Listing on Dayhometeam.com
Your Home Marketed To Our Database With Tens Of Thousands Of Buyers
Enhanced Individual Customized Property Website Highlighting Your Home Mass Web Syndication With No Site Restrictions
Postcard Mail Campaign
Marketing Luxury Enhanced Luxury
and
Additional Enhancements
Aerial/Drone Photography
Over 100 International Ads
Featured In Robb Report
Aerial/Drone Videography Videography With Walk Through Video Tour & YouTube Posting
Featured In UPMKT
Featured In Mansion Global
Floor Plans
Featured In The New York Times & The Wall Street Journal Expsoure To Global Buyers and Investors
3D Virtual Showcase
Reel Posting - Facebook & Instagram
Placement in Juwai.com, the #1 China Site
Twilight Photo Enhancement
Interactive Media Kit Showing Your Ads and Campagain Highlights Weekly Activity Reports Postings on Facebook, Instagram, YouTube and More Social Video Ads Targeted To Your Perfect Buyer Targeted Ads Based On Location, Wealth, Interests and Lifestyle Placement in The International MLS
Video On Zillow
Text & Call For Info Sign Rider With Call Capture Retargeting Marketing
Open House With Multimedia Outreach Neighborhood Canvas With Door Hangers
Targeted Local Ads
Pillars Of Marketing: Web Search & Delivery Print Materials Social Reach Good Old Fashioned Leg Work
Distinctive Luxury Signage
Google Earth Aerial Flyover
Luxe Video Tour
Featured In MarketWatch
Dedicated Website Optimized for Mobile & IPad
Robust Marketing
networking
A large percentage of real estate transactions happen with co-operating agents around the country. We will expose your listing to this market. Having longevity and presence in the local area, agents communicate and look to us for listings coming to the market.
signage
A painted wooden post and sign will be placed in your yard. Should you have an open house we will install directional signs as well. These will be placed at the most opportune times to gain the most exposure.
superior online marketing
We proactively market our listings multiple ways. Your own unique website keeps eyes on your home. Visitors to our website and your property website enjoy unrestricted access to view photos without having to give names, phone numbers or email addresses. We allow unrestricted syndication to get you on as many sites as possible.
email marketing
An email will be sent to our current database of thousands of buyers searching for properties on our website. With over 57,000 registered users on our website we notify buyers instantly with a search criteria matching your home.
diverse marketing and branding
exclusive podcast with popular radio personality We utilize high impact advertising such as radio & billboards, in addition to more common means to make home buyers and sellers aware of dayhometeam.com. More visits to our site equals more visibility to our listings. Our weekly podcast highlights the House of the Week. The podcast and House of the Week get posted to social media, our web page and WFRE's web page. The post includes a link to your unique property website showcasing photos and a property description. This exposes your home to over 40k viewers.
open houses
After reviewing many surveys, we have discovered the perfect formula for what day of the week is best to list a home and the perfect day for hosting an open house. The marketing leading up to your open house also boosts your homes visibility to the potential buyers.
social media marketing
We practice regular social media marketing on today's top social sites which include and are not limited to: Facebook, LinkedIn, YouTube, and Instagram. Followers matter! With over 5.3k followers and increasing numbers daily, when we post your home you have more visibility than the average agent and average team.
Maximum Exposure
Over 57,00 Registered Users
We will feature your home on the top home search sites, on social media and syndicate it to over 400+ other sites. get featured
Homes that receive the top 10% of page views sell an average 30 days faster!
House of the Week
We offer our exclusive marketing tool with the #1 country station in Frederick and the surrounding area. The station has a vast listenership and is heard in MD, PA, VA & WV. This ensures your home gets more exposure than any other agent or team can offer. We have the longest running podcast with the most popular radio personality, featuring real estate news and your home highlighted and discussed by Jay as the House of The Week. In addition, your home will show as trending on WFRE.com and that will link back to your custom website. The posting will be added to the
Facebook pages for Free Country 99.9 WFRE which has 34k followers and Jay Day and The Day Home Team, LLC page which has 5.3k followers.
How Do Buyers Really Find Their Home? Reaching the missing 14%
Notice the missing 14 percent. This is where our team’s marketing tactics mean the difference between doing my job and doing a great job. To help get your home sold as quickly as possible and at the highest possible price, we work to tap into that 14 percent.
Jay Day
& the Day Home Team Advantage
"The Competition"
How We are Different
The Benefits to our Clients
VS.
1 2 3 4 5
With full time agents and full time administrative and marketing staff, we are always here when you need us and always busy working for you.
Only 49% of agents are full time.
VS.
Team of full time professionals.
Inexperienced or only sells a few homes a year.
Experience matters; it’s what develops expertise. We outperform industry norms and know how to best navigate the sales process for you.
Experience with over 3 billion in sales, 7,500 transactions and 65 combined years of experience.
VS.
Getting the right terms and navigating the sale process for a best possible outcome for you. We work with a professional stager to help stage your home. Staging results in better more universal appeal getting sellers more money and less time on market. We track all showings and we send a questionnaire requesting feedback from all showing agents; letting you know what buyers and agents think about your home as soon as possible. You will have an accurate and honest assessment of value. We won't "sugar coat" the facts to get your business. There's always a team member available to help. Prompt and expert service equals better buyer and seller experience. With over 51% of home buyers finding their homes online, where you are placed online is crucial, where you rank matters for visibility. Compelling, professional photos draw buyers to our listings. The way your home shows online can make or break your home sale. Our brand is well known which means more traffic to our sites, more views of our listings and more opportunities to get your home sold!
Solo Agent or little known Agent/Team. Often over-inflates value to "win your business."
Local, Big Brand.
VS.
We will not "artificially inflate" our opinion of the value of your home in effort to obtain your listing.
VS.
Calls frequently mishandled or ignored.
Administrative staff and multiple team agents on demand.
VS.
6 7 8 9 10
Search engine optimization and prolific internet marketing strategy.
VS.
Limited.
Agent takes photos or makes the client take pictures
Virtual tours and professional high definition photography and videography
VS.
Sporadic and unreliable communication.
Provide timely and consistent showing feedback.
VS.
No staging or agent acts as stager to give you "pointers."
VS.
Professional staging consultation.
Our expert negotiating skills; getting you more money and protects your interests.
Unskilled Negotiations.
VS.
Jay Day And The Day Home Team In The Community
Experience the Difference a Day Makes
The Jay Day and The Day Home Team Difference:
We go to work all day, everyday to service our clients. Top Notch, most comprehensive marketing Experienced and knowledgeable team members who know how to most effectively help you reach your goals Regularly scheduled ad runs for fresh content and promotion of your home Routine team collaborative review of all active listings to look for ways to improve, update and enhance your listings visibility Communication. We are here when you need us. Keeping our clients appraised of interest, area activity, market happenings, feedback and strategy is key to our working
together and keeping you informed. We have sold over 7,500 properties.
We have sold over 3 billion dollars in real estate. Our Team has over 65 years of combined real estate experience that we put to work for you!
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