Jay Day And The Day Home Team offers this Home Seller Guide to those thinking about listing their home for sale.
Home Seller Guide Experience the Difference a Day Makes
866-702-9038 | DAYHOMETEAM.COM
Nice to Meet You Jay Day
Jay is the owner and founder of Jay Day and the Day Home Team, LLC. He lives in Frederick County and is a Maryland native. Jay specializes in residential real estate and land sales with over 20 years of real estate and marketing experience. He currently leads a team of licensed real estate professionals as well as an administrative and marketing staff. In 2022, his company was named Best Place To Work In Frederick County for the small-medium employer category. His team is a top team in the DC Metro area and has been for over a decade. Jay has been featured in The Wall Street Journal and currently co-hosts Real Talk Real Estate Radio Show and has been seen on TV stations such as Fox News, CNN and ABC. Whether you are looking to sell your home, land or farm, or if you are looking to purchase, Jay and his team are ready to assist you with all of your real estate needs.
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info@dayhometeam.com
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@jaydaydht
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Mission Statement To create an exceptional client and agent experience by being knowledgeable and innovative in our methods. To build a relationship that goes beyond the transaction. Vision & Values Being the best can be defined in many ways. Selling a lot of homes while still creating an amazing individualized experience for each and every client is one of our top priorities. Continually staying ahead of the curve on the best marketing and business practices is one way we keep our clients getting the most money and the best terms when selling their largest investment, their home! Jay Day and The Day Home Team, LLC is made up of a small group of dedicated and passionate team members. We want our clients to always know that they have an advocate, a resource of knowledge at their disposal and that we are available to our clients when they need us. Our innovation and “outside the box” marketing sets us apart from other agents and teams. Our excitement for what we do can be felt in every interaction. Our objective is to make every client a raving fan and a client for life. Core Values Be Proactive Be Knowledgeable & Be A Resource Honest, Ethical and Accountable In the Community Be Responsive and Available Always Find A Win Win Solution Be Innovative and Leading Edge of Industry Our team is committed to the communities and areas we service. Acts of service are an important “give back” opportunity we practice throughout the year. Food drives, toy drives, collecting donations for area families in need, St. Jude, and the Humane Society are among the causes we participate in every year. We welcome our clients and affiliates to join us on those occasions. The Power of a Team Most Realtors are solely responsible for all of the tasks that are required in the sale or purchase of a home. It’s incredibly challenging to be exceptional at any one position when you are required to juggle so many responsibilities. Jay Day And The Day Home Team will provide you with a team of full time specialists. Our administrative team specializes in all of the highly detail oriented work that goes into selling your homes. Our full time marketing specialist builds and creates ads for each property in the proper time and for maximum exposure. Our consumer-focused and professional approach helps sellers feel safe, secure and confident with one of the biggest decisions of their lives. Our Mission, Vision & Values
“Only a life lived in the service of others is worth living” -Albert Einstein
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Process
HOME SELLING
STEP ONE
STEP SIX
STEP ELEVEN
appraisal
going live & ready to show
consultation
STEP TWO
STEP SEVEN
STEP TWELVE
title & utilities
marketing
pricing
STEP THIRTEEN
STEP THREE
STEP EIGHT
paperwork & planning session
final walkthrough
showings, gathering market response & feedback
STEP FOURTEEN
STEP FOUR
STEP NINE
closing
offer & contract negotiations
prepping, staging & pre-marketing
STEP FIVE
STEP TEN
inspections
photography & videography
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DETERMINING FACTORS THE THREE CRUCIAL P'S FACTOR 1 presentation First impressions are key, it is important to have your home looking its best on day one. We will help make sure your home is ready for showings and online viewings by having a professional stager complete a consultation with you. This will allow for decluttering, removing personal items and neutralizing spaces. A list of needed repairs will also be provided. We also encourage you to have the home professionally cleaned as well, including carpeting. (How your Home Shows)
pricing promotion
FACTOR 2
(How you price your home)
We will provide you with a comparative marketing analysis showing recently sold homes and current active and coming soon properties. There is no "exact price" in real estate.
FACTOR 3
(How we market your home)
We offer superior marketing techniques to maximize your home's exposure. PROSPECTING- We prospect daily for potential buyers, talking with neighbors, network with other agents and past clients. MARKETING- The second you sign with us we go to work marketing your home! Coming soon marketing, online and social media marketing, exclusive podcast and home spotlight are all part of the success of getting your home seen by the most potential buyers, selling your home faster and for more money than the competition. the advantages of listing with us Professional Staging Professional Media/Marketing/Advertising Professional Photography/ Videography & Drone Photography/Videography Maximum Online Exposure
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Creating The Plan
collect information & develop home sale strategy Careful planning is the foundation for a successful home sale. Much of the planning stage will involve gathering information about you and your home so that we share a clear picture of everything involved. Based on this information, we will work together to set realistic expectations about the home selling process, while still pushing the envelope to get the best possible results. The planning phase includes learning about your needs, conducting a best price analysis and a competitive review. At the end of this stage, we will have enough information to prepare your home for sale. assess home seller's needs We work consultatively; it is not just a house we are selling, it is your move, it is your home, a valuable investment or maybe a debt you need relief from. Our goal is to determine what is important to you and help you achieve your goals. Our specialists are best able to serve our customers when we get to know them and understand their unique needs. Therefore, it is important to make sure you and your listing specialist understand and agree to the objectives for your home sale.
Why are you moving? When do you need to move? What are your financial goals from the sale? What concerns do you have about the home selling process?
Many sellers are uncertain about selling their home; it’s our job to make sure you have confidence in our ability to plan your home sale and to meet your needs.
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Listing Strategy pricing pyramid and selling price vs. timing
Percentage of potential buyers who will look at property
Asking price compared to Market Value
If you knowingly chose to overprice your home, you would be overpriced during the period of highest potential for buyer activity. You would then lower the price after buyers have already seen your home and decided not to preview it. Price it right during the initial phase of exposure in order to capture the best buyers and the highest price. In an escalating market this will bring in more activity and more aggressive buyer offers in your favor. In an underperforming market the right price makes sure you have the best competitive advantage. Don’t overprice your home during the period of highest activity, only to lower the price after the buyers are gone.
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Preparing to List
maximize your home's potential A clean, neutral, and streamlined look helps buyers envision themselves living in your home. The recommended action points below will better allow them to do that. In addition, our professional home stager will provide a custom detailed list for you to follow.
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exterior
Wash or paint the home's exterior Paint the front door and shutters Keep the lawn and shrubbery nicely trimmed Keep the lawn free of clutter Weed and freshly mulch garden beds Clean interior and exterior windows Apply fresh stain or paint to wooden decks
02
interior Remove personal item and excess decor Replace or deep clean carpets Declutter counters in kitchen and baths Organize closets
Apply fresh paint to walls, trim and ceilings Clean exhaust fan covers and return vents Deep clean house including baseboards and appliances
03
freshen the fixtures Update exterior light fixtures; this can quickly give a home an updated look Update faucets in your kitchen and bathrooms Replace interior light fixtures Clean, polish or replace door handles and outlet/switch plate covers Be sure all light bulbs are working
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The Art of Staging Staging a home is definitely different than designing a home. The goal in home staging is having a trained eye come into your home and look at it as a buyer would. This service is provided to create a clean, decluttered look so that potential buyers can view the home as a blank canvas to envision all their loved ones and belongings in the space for years to come.
staged homes increased sale price up to
staged homes spent
90% 5%
less time on the market
benefits of staging
LESS TIME ON THE MARKET INCREASED SALE PRICE HIGHLIGHTS THE BEST FEATURES OF THE HOME DEFINES SPACES AND REVEALS PURPOSE OF EACH SPACE DEMONSTRATES THE HOMES FULL POTENTIAL CREATES THE WOW FACTOR YOU WILL NEED IN PHOTOS TO MAKE YOUR HOME STAND OUT
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Photography professional
a picture is worth a thousand words A listing's photos are often the first and sometimes only opportunity to attract a potential buyer. Most buyers are finding their homes online and photos are the first impression of your home. Pictures are the key to getting a home noticed, showings scheduled and therefore sold. As your agent, we will ensure that your listing will be shown in its best light. Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside. interesting facts
Quality photos enjoy
potential buyers look at professionally shot photos
Professionally shot listings can sell for up to
118%
10 times
19K MORE
longer than non professional photos
more online views
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professional Videography
video is the number one form of media for engagement
Videos attract
Real estate listings with video receive
videos attract
video tours attract
403%
300%
70%
of homebuyers
more traffic
more inquiries
Video gives a prospective buyer a true feeling of moving through a home and is far more descriptive of a space than still images can ever hope to be.
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Photography Aerial benefits of having aerial photos: Using aerial photography in real estate can show buyers a much more accurate depiction of what the property is actually like.
Provides views of the entire property & land The condition of the roof and other property features The neighborhood and surrounding area, including the home's proximity to schools and amenities
Overall beauty and view are much easier to capture from the sky
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Utilizing cutting-edge technological solutions, we can narrow in on the most serious buyers. By using virtual tours, we can give buyers a good look at your home without disturbing you, leaving only the more serious buyers to schedule a showing. "stitched" together to create a "virtual" experience of a location, allowing the viewer to experience what it is like to be somewhere they are not. the benefits virtual Tours A virtual tour is a sequence of panoramic images that are
They are interactive by design, which means users spend more time exploring than they would looking at photos. The more invested in the interaction potential buyers feel, the more likely they are to take the next step in their purchase journey.
Potential home buyers don't like to wait and they want all the information now, never missing an opportunity. A virtual tour allows your home to be on display around the clock.
Additional syndication to various marketing sites with eye-catching media exposes your home to a wider audience! Your home can be toured from clear across the country at anytime.
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Custom Marketing Options
Enhanced marketing options
Wooden Sign Post & Panel
Advisory Staging Consultation
Wooden Sign Post Lit Solar Cap
Pre Photo Staging Appointment
Home Placed in Bright MLS
Home Listed On Google Products
Coming Soon Marketing Plan
Social Media Postings
Professional High Resolution Still Photography
Facebook Live From Property
House of The Week Posting on WFRE Facebook Page & Mention In Podcast*
Digital Exterior Photo Retouch
Exclusive House Of The Week Posting on WFRE.com Webpage*
Seasonal Exterior Photo Reshoot
Virtual Tour With Syndication Including YouTube Video Stitched Tour
Brochure Box With Brochures On Sign Post
Brochures In Home
Featured Listing On Dayhometeam.com
Your Home Marketed To Our Database With Tens Of Thousands Of Buyers
Enhanced Individual Customized Property Website Highlighting Your Home Mass Web Syndication With No Site Restrictions
Postcard Mail Campaign
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Marketing Luxury Enhanced Luxury
and
Additional Enhancements
Aerial/Drone Photography
Over 100 International Ads
Featured In Robb Report
Aerial/Drone Videography Videography With Walk Through Video Tour & YouTube Posting
Featured In UPMKT
Featured In Mansion Global
Floor Plans Including Room Dimensions
Featured In The New York Times & The Wall Street Journal Expsoure To Global Buyers and Investors
3D Virtual Showcase
Reel Posting - Facebook & Instagram
Placement In Juwai.com, The #1 China Site
Twilight Photo Enhancement
Interactive Media Kit Showing Your Ads and Campagain Highlights Weekly Activity Reports Postings On Facebook, Instagram, YouTube and More Social Video Ads Targeted To Your Perfect Buyer Targeted Ads Based On Location, Wealth, Interests and Lifestyle Placement In The International MLS
Video On Zillow
Text & Call For Info Sign Rider With Call Capture Retargeting Marketing
Open House With Multimedia Outreach Neighborhood Canvas With Door Hangers
Targeted Local Ads
Pillars Of Marketing: Web Search & Delivery Print Materials Social Reach Good Old Fashioned Leg Work
Distinctive Luxury Signage
Google Earth Aerial Flyover
Luxe Video Tour
Featured In MarketWatch
Dedicated Website Optimized For Mobile & iPad
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Robust Marketing
networking
A large percentage of real estate transactions happen with co-operating agents around the country. We will expose your listing to this market. Having longevity and presence in the local area, agents communicate and look to us for listings coming to the market.
signage
A painted wooden post and sign will be placed in your yard. Should you have an open house we will install directional signs as well. These will be placed at the most opportune times to gain the most exposure.
superior online marketing
We proactively market our listings multiple ways. Your own unique website keeps eyes on your home. Visitors to our website and your property website enjoy unrestricted access to view photos without having to give names, phone numbers or email addresses. We allow unrestricted syndication to get you on as many sites as possible.
email marketing
An email will be sent to our current database of thousands of buyers searching for properties on our website. With over 15k registered users on our website we notify buyers instantly with a search criteria matching your home.
diverse marketing and branding
exclusive podcast with popular radio personality We utilize high impact advertising such as radio & billboards, in addition to more common means to make home buyers and sellers aware of dayhometeam.com. More visits to our site equals more visibility to our listings. Our weekly podcast highlights the House of the Week. The podcast and House of the Week get posted to social media, our web page and WFRE's web page. The post includes a link to your unique property website showcasing photos and a property description. This gives you a potential 37k views, in reach.
open houses
After reviewing many surveys, we have discovered the perfect formula for what day of the week is best to list a home and the perfect day for hosting an open house. The marketing leading up to your open house also boosts your homes visibility to the potential buyers.
social media marketing
We practice regular social media marketing on today's top social sites which include and are not limited to: Facebook, LinkedIn, YouTube, and Instagram. Followers matter! With over 5.1k followers and increasing numbers daily, when we post your home you have more visibility than the average agent and average team.
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Maximum Exposure
We will feature your home on the top home search sites, on social media and syndicate it to over 400+ other sites. get featured
Homes that receive the top 10% of page views sell an average 30 days faster!
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House of the Week
We offer our exclusive marketing tool with the #1 country station in Frederick and the surrounding area. The station has a vast listenership and is heard in MD, PA, VA & WV. This ensures your home gets more exposure than any other agent or team can offer. We have the longest running podcast with the most popular radio personality, featuring real estate news and your home highlighted and discussed by Jay as the House of The Week. In addition, your home will show as trending on WFRE.com and that will link back to your custom website. The posting will be added to the
Facebook pages for Free Country 99.9 WFRE which has 33k followers and Jay Day and The Day Home Team, LLC page which has 5.2k followers.
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How Home Buyers Found their Home:
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Jay Day
& the Day Home Team Advantage
"The Competition"
How We are Different
The Benefits to our Clients
VS.
1 2 3 4 5
With full time agents, full time administrative and marketing staff, we are always here when you need us and always busy working for you.
Only 49% of agents are full time.
VS.
Team of full time professionals.
Inexperienced or only sells a few homes a year.
Experience matters; it’s what develops expertise. We outperform industry norms and know how to best navigate the sales process for you.
Experience with over 2.5 billion in sales, 6,500 transactions and 50+ combined years of experience.
VS.
Getting the right terms and navigating the sale process for a best possible outcome for you. We work with a professional stager to help stage your home. Staging results in better more universal appeal getting sellers more money and less time on market. We track all showings and we send a questionnaire requesting feedback from all showing agents; letting you know what buyers and agents think about your home as soon as possible. You will have an accurate and honest assessment of value. We won't "sugar coat" the facts to get your business. There's always a team member available to help. Prompt and expert service equals better buyer and seller experience. With over 51% of home buyers finding their homes online, where you are placed online is crucial, where you rank matters for visibility. Compelling, professional photos draw buyers to our listings. The way your home shows online can make or break your home sale. Our brand is well known which means more traffic to our sites, more views of our listings and more opportunities to get your home sold!
Solo Agent or little known Agent/Team. Often over-inflates value to "win your business."
Local, Big Brand.
VS.
We will not "artificially inflate" our opinion of the value of your home in effort to obtain your listing.
VS.
Calls frequently mishandled or ignored.
Administrative staff and multiple team agents on demand.
VS.
6 7 8 9 10
Search engine optimization and prolific internet marketing strategy.
VS.
Limited.
Agent takes photos or has the client take pictures.
Virtual tours, professional high definition photography and videography
VS.
Sporadic and unreliable communication.
Provide timely and consistent showing feedback.
VS.
No staging or agent acts as stager to give you "pointers."
VS.
Professional staging consultation.
Our expert negotiating skills; getting you more money and protects your interests.
Unskilled Negotiations.
VS.
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Jay Day And The Day Home Team Gives Where You Live
Christmas Cash For Kids: We work with WFMD and the Salvation Army to raise money to provide Frederick County children with a Christmas that they would otherwise miss.
St Jude Radio-a-thon : Our team works closely with WFRE on many aspects of the radio-a-thon to help raise money for the children at St. Jude Hospital.
Stuff A Truck: Every year in November we work closely with the Frederick County Food Bank, Weis Markets and WFRE. We collect non-perishable food that is given out to local Frederick County residents who are in need.
AWLFC Paws & Claws: We work with the Animal Welfare League of Frederick County to help every animal find a loving home.
Christmas Bash For Kids: We sponsor this concert that takes place in Frederick County. All funds raised go directly to the Christmas Cash For Kids program. 21
Toys For Tots: We partner with the Marine Corp and WFRE to collect new donated toys for children in need in our community.
Reviews
"LOOK NO FURTHER THAN JAY and his team of professionals to help you for all your real- estate needs. EVERY SINGLE MEMBER of Jay's team has been top notch. Attentive, knowledgeable, patient, kind, punctual, I could go on forever. Jay helped us sell our lovely home and Kyle helped us purchase our next home. My husband and I are tough cookies, we came in with high expectations. It was a lovely working relationship, Kyle and Jay were always available, they were happy to break anything down to make sure we were comfortable and that we understood. They were straight shooters, tell it like it is, no extra fluff that makes you cringe type of people. It was refreshing to have a team of people I knew had our best interests at heart and that I could trust. I never once felt out of the loop. I NEVER had to chase either of them for information. The process of buying and selling a home especially in today's tough market is hard and picking the right team is critical to your stress level. I am so thankful we did our research and found Jay Day and the Day Home Team. It paid off tenfold to have the right guys in our corner."
-Meghan Mondrick
"Christina Day was an amazing Agent! She sold our home in Adamstown within 2 weeks of listing with multiple offers. She responded to all of our communication with lightning speed, was confident, direct and truly worked for us as sellers. We could not be more pleased with working with Christina and Jay Day and the Day Home Team. Their entire team was flawless and most importantly sold our home for TOP dollar. THANK YOU!!"
- The Wood Family
"Jay and his team have been nothing short of amazing to work with! They were available night and day! Really made this experience great. Had my home sold within a few days!! Very trustworthy and efficient realtors! I would definitely recommend working with them whether you are buying or selling! Thank you Jay Day and his team!"
-Judith Armstrong
It was a pleasure to work with the Jay Day Team, they are very professional, knowledgeable about what's going on in the market, excellent communication with the entire team. Thank you for making the sale of my home a very smooth and stress free process. We are definitely happy to have experience the difference a DAY makes 😉 "
-Yessenia Adgerson
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Reviews
"We signed with Jay and Christina three times and have yet to make it past the first weekend without a great contract in our hands. They are phenomenal agents with a wealth of experience and knowledge who will walk you through the process every step of the way. You will always feel confident you made the right decision choosing them as your agents. We are truly appreciative of everything they have done for our family."
-Eric Pitzer
"Amy provided expert guidance while preparing and eventually selling my townhouse in Martinsburg, WV. I received immediate contact from my inquiry. The initial phone conversation to discuss the market and expectations in the WV area were valuable to my decision to go with Amy as my agent. She followed up for a visit at the property to offer suggestions for a quick sell. It was very reassuring to hear her confidence in selling the townhouse at a price that was well above my expectation. She was very patient in explaining the process and the listing contract. She was always available via cell, text, or email. Once my wife and I got to work painting and repairing items, Amy and her team were very flexible to adjust the photography session. When the listing went live it generated dozens of viewings and multiple offers after 3 days. It was the best possible outcome and experience with Amy as my agent. I highly recommend her to anybody buying or selling property in any area she covers."
-Terry McCusker
"If you’re considering the Day Home Team, look no further!! Trust me, become their client- ASAP!! Christina Day and the rest of the Day Home Team were absolutely wonderful to work with! Minutes after meeting Christina for the first time, we knew we wanted to list our home with her and fully trusted in her ability to sell our home quickly and for a great price. Christina was professional, honest, friendly, and extremely easy to work with! She understood our situation and checked on us often throughout the process- she exceeded our expectations and sold our house in just THREE DAYS for almost 20k over list price. Christina and her team were amazing to work with, and we are so thankful that we had the opportunity to work with her and the rest of the Day Home Team!!"
-Nicole Ambrose
My husband and I used Christina to sell our house in Fairfield, PA 6 years ago so we could move out of state. The whole team was very knowledgeable and professional. When Christina came to view the home she wasn't sure if we would be able to sell it in the allotted contract time due to the fact that our house was larger and on more land than our neighbors. It was just not a cookie cutter home. But she worked her magic with advertising and brochures, etc. and the first family that viewed it came in with a CASH offer for what we wanted 2 weeks after listing. Yeah!!!! Fast forward 5 years...I had a family member pass away. I was left with 2 homes in Frederick county that needed to be sold. I had several people suggest selling in other methods but I chose to call Christina. She worked with me and my grieving process. And once again her and the team came through for me. They made the process of selling 2 homes from another state so easy and as stress free as possible. Even running out to check on the houses when I couldn't make the trip in.
I would definitely use Christina again and again. If I could give The Day Home Team a hundred stars I would.
-Stacey H.
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Experience the Difference a Day Makes
The Jay Day and The Day Home Team Difference:
We go to work all day, everyday to service our clients. Top Notch, most comprehensive marketing. Experienced and knowledgeable team members who know how to most effectively help you reach your goal. Regularly scheduled ad runs with fresh content and promotion of your home. Routine team collaborative review of all active listings to look for ways to improve, update and enhance your listings visibility. Communication. We are here when you need us. Keeping our clients appraised of interest, area activity, market happenings, feedback and strategy is key to our working
together and keeping you informed. We have sold over 6,500 homes.
We have sold over 2.5 billion dollars in real estate. Our Team has over 50 years of combined real estate experience that we put to work for you!
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