Jay Day and The Day Home Team's Home Seller Guide

Listing Strategy pricing and selling price vs. timing

If you knowingly chose to overprice your home, you would be overpriced during the period of highest potential for buyer activity. You would then lower the price after buyers have already seen your home and decided not to preview it.

Price it right during the initial phase of exposure in order to capture the best buyers and the highest price. In an escalating market this will bring in more activity and more aggressive buyer offers in your favor. In an underperforming market the right price makes sure you have the best competitive advantage. Don’t overprice your home during the period of highest activity, only to lower the price after the buyers are gone.

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