Whole Foods Press Trip - Case Study

The Challenge

After using the same format for years… press release announcement + pitching… Whole Foods Market needed a NEW way to reveal its annual Food & Beverage Trends Report. Enter CBC. Media relations and press trips had changed considerably in the last 3 years, Whole Foods Market turned to CBC to plan, manage and organize the trip. But, the trip needed to be MORE than just a trends report preview — we had to create a holistic experience for media. We needed to immerse the group in Whole Foods Market’s hometown, introduce its executives in interesting settings, and tell the brand’s story in a compelling and hands-on way.

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