Whole Foods Press Trip - Case Study

The Solution


Using Whole Foods’ attendee “wishlist” as a guide, CBC researched, vetted and secured 8 top culinary and lifestyle editors. From initial invite outreach to coordinating their f ights to/from Austin and logistics throughout the trip, CBC ensured each attendee was treated to a luxury experience.


CBC created a well-rounded, interactive schedule that highlighted Whole Foods Market executives, brand partners and layered in quintessential local activities. From shopping on South Congress street to an immersive multi-course dinner revealing the trends, and a pretzel making class to a relaxing sound bath with Whole Foods Market executives, the schedule provided opportunities for relationship building and social content capture.

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