RISE25 - September 2024

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of paying thousands of dollars per post, you’re probably only going to spend a few hundred dollars at most, which helps keep your social media strategy within budget. Why should your business hire a micro-influencer? You might think that an account with a few thousand followers isn’t worth your time and money, but building a platform is incredibly challenging. You’ve probably already experienced this with your personal or business social media accounts. These individuals have already amassed a following, and now, you can take advantage of their hard work. Additionally, most micro-influencers have a targeted audience that aligns with their views and words. If their

what you want to gain from this social media campaign. Search keywords and use filters to find the perfect account for your business. From there, you need to search for influencers who fit your brand and then inform them of your campaign goals so they can create the proper content. Once you’ve found the perfect influencer, determine which platform is best for your campaign. Each platform provides unique advantages. The influencer may be able to guide you through which option is best depending on your goal and content idea. Remember that you’ll likely have to give content direction to the influencer to ensure you get the content that fits your brand’s image and accomplishes your goals. This includes promo codes, product samples, or information about your business.

targeted audience shares the same circle as your potential customer base, you have a recipe for boosted sales and growth. How to find the right micro-influencer for your business. Finding the right influencer to represent your brand will take some effort. If you hire someone whose audience doesn’t relate to your business, you’ll be wasting time and money. Start by determining

Influencers can be a powerful tool for driving business and growing your brand. Consider using a micro- influencer if you’re struggling to find new clients through social media. It might be the best thing you can do for your business this year!

Rise25 Podcast Spotlight ‘Lead Like a Woman Show’ Andrea Heuston Featuring: Top women leaders sharing inspirational stories on life and leadership

Many past careers weren’t glamorous, and some are the worst professions in history. Let’s look at four foul jobs that no longer exist (and we couldn’t be more thrilled about it). Purple Dye Makers Back in ancient times, the hue of the royals was made by crushing thousands of snails, extracting their glands, and then heating the material being dyed in a pot full of brine for 10 days in an incredibly odorous process! Dripping Men A dripping man back in Victorian England would go to homes and businesses to collect their fat drippings to sell to the public. Childbed Linen Warehouse Keepers According to an 1842 book of trades, a job involved supplying, collecting, and cleaning bed linens specifically used for birth. Honey Dippers, Toshers, and Purefinders Honey dippers collected waste from homes, toshers scavenged sewers for valuable items to sell, and purefinders collected dog poop (to be used in the process of tanning leathers). An interesting question to ponder: Which jobs of our era will be considered weird history in the future? UNMASKING SOME OF HISTORY’S WORST JOBS Careers You’ll Be Glad Are Extinct

'The Lawtino™' John Gomez

Featuring: Legal, political, and community leaders and visionaries discussing the intersection of law and Latino communities ‘Circle City Conversations’ Alexander Limontes Featuring: Professionals in Indianapolis sharing what it’s like to live and work in the city ‘Marketing That POPs’ Michele Ringelberg and Oliva Johnson Featuring: Industry experts, trendsetters, and creative minds helping you elevate your marketing game from flat to fabulous

‘Financial Clarity’ Hannah Smolinski

Featuring: Seasoned entrepreneurs sharing practical tips for small- business owners to achieve financial success ‘The Same Day Podcast’ Keyrenter Property Management Featuring: Professionals in and out of the real estate industry discussing driving incremental business growth

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