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Inside This Edition
1. Building Connections Through Giving 2. The App Every Adult Needs 3. Bizarre Jobs That Time Forgot 4. A Guide to Micro- Influencer Marketing
SMALL FOLLOWING, BIG IMPACT How Micro-Influencers Can Drive Business Growth
Social media has changed the way businesses market themselves and their products. Instead of relying on word- of-mouth or spending exorbitant sums of money on television, radio, or print advertising, businesses can now create social media pages, giving customers a direct line to everything going on with the company. Many businesses focus on amassing more followers on X (formerly Twitter), Facebook, LinkedIn, and Instagram. However, having an account isn’t enough to bring more attention to your business. You must utilize a carefully crafted social media plan to maximize your presence and potential. With the rise of social media came influencers, people with large social media followings who used their platform to drive attention to ideas, businesses, and products. Influencers aren’t anything new; companies have used celebrities to advertise
their products and services since the 1800s. These days, hiring a well-known celebrity to showcase your product or service costs an astronomical amount, likely more than the average business owner can pay. That’s where social media influencers come into play. Social media influencers are everywhere; you can’t scroll through Instagram for more than 10 minutes without one of their sponsored posts showing up in your feed. Some of these influencers have hundreds of thousands, if not millions, of followers, but you don’t need to hire the most prominent influencer to connect with potential customers and promote your brand. Realistically, you only need to find the right micro- influencer to get the most out of your social media marketing efforts. You’re probably wondering, “What is a micro-influencer?” They’re lesser-
known influencers with followers between 10,000 and 100,000 across various platforms. While they might have a smaller audience pool, micro- influencers often have a much more engaged following, with many followers commenting, sharing, and reacting to their posts regularly. Businesses wanting to hire micro- influencers for their marketing efforts will be pleased to learn that they charge significantly less than a well- known influencer or celebrity. Instead
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