BAY CAMPUS MARKETING
BUSINESS MANAGEMENT AND MARKEING (WhatUni2019) IN THE UK
Developed with the Chartered Institute of Marketing (CIM), our MSc will give you an advanced understanding of contemporary marketing that you can apply in a variety of contexts and situations. After the taught elements of the course, you can complete a work-based marketing project, applying your new skills and knowledge to real-life. The programme will equip you for a successful marketing career or for a research-oriented career, through a PhD after you graduate. Our academic staff include internationally acclaimed research experts and those with a wealth of industry experience, and our student community comes from around the globe, bringing diversity and a broad range of perspectives to the classroom. The department is co-located with industry at the innovative beachfront Bay Campus.
STRATEGIC MARKETING MSc FT PT This programme will equip you with strong grounding in both practical and theoretical aspects of contemporary strategic marketing; understanding ethical issues and social responsibility and develop students to deliver a sustainable, inclusive and innovative future marketing strategy. The programme has been designed in line with the CIM Postgraduate Diploma and will provide you with the opportunity to gain chartered status upon successful completion of CIM accredited assessments. You will also have the opportunity to complete a three-month placement, or more traditionally, can choose to complete a dissertation in a specialised area of marketing. Modules typically include: • Consumer Psychology • Digital Marketing • Integrated Marketing Communications • Marketing in Society • Marketing Research • Strategic Marketing • Work Placement or Dissertation
TAUGHT COURSES Entry Requirements
RESEARCH COURSES Entry Requirements MPhil: Typically a first-class or 2:1 honours degree in marketing
MSc Strategic Marketing: 2:1 honours degree or above in a related discipline (business or marketing). English Language Requirement IELTS 6.5 (minimum of 5.5 in each component) or Swansea University recognised equivalent. SCHOLARSHIPS AND BURSARIES We have on offer financial support for the brightest prospects of the future. It’s not just academic excellence we reward – we also recognise and encourage passion for study and involvement in student life. There are a range of funding opportunities available for both taught and research degrees. swansea.ac.uk/postgraduate/ scholarships
or a related subject, or an equivalent qualification.
PhD: Applicants must normally hold an undergraduate degree at 2:1 level and a master’s degree with a minimum overall grade at 'Merit'. Alternatively, applicants with a UK first class honours degree (or Non-UK equivalent as defined by Swansea University) not holding a master’s degree, will be considered on an individual basis. MSc By Research: Must hold an undergraduate 2:1 honours degree. English Language Requirement IELTS 6.5 (minimum of 6.5 in each component) or Swansea University recognised equivalent qualification.
ACCREDITATIONS & AWARDS INCLUDE:
For more information on MSc Management (Marketing) see page 76.
MEMBERSHIP:
For more detailed course content, including a full module list, visit: swansea.ac.uk/postgraduate
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