Swansea University 2022 Postgraduate Prospectus

SINGLETON PARK CAMPUS MEDIA, COMMUNICATION AND PUBLIC RELATIONS

WORK PLACEMENT OPPORTUNITIES INTEGRATED AS PART OF YOUR COURSE

From traditional print and broadcast media to film and television, digital publishing, social networking, and public relations, the media increasingly defines the way we interact with our society. It shapes the way we see ourselves and others, and can be a powerful tool for social change, good or bad.

We take a broad research, practical and international outlook that reflects the challenges of our media-rich world. Our staff have particular theoretical expertise in digital media, public relations, journalism and film studies. Teaching in these areas is informed by staff research activity and our long-established strengths in these subject areas. Informed by these theoretical approaches, there is also a prominent practical element (both in teaching and work placements) in journalism, public relations, the digital media landscape and film making.

COMMUNICATION, MEDIA PRACTICE AND PUBLIC RELATIONS MA FT PT This programme offers practice and theory in professional, contemporary media, PR and communication skills, taught by academics with industry backgrounds. The programme allows graduates to learn valuable and desirable professional media and communications skills for careers in business, public and media relations, broadcasting, communications, and marketing. It also enables industry professionals to acquire new media skills and qualifications that will

DIGITAL MEDIA MA FT PT The programme offers a wide range of themes including the history, business, politics and development of digital and social media, legal issues, digital war, drones, cyber- hacking, mobile technology practice, digital media design, digital journalism, public relations, branding and promotion and professional writing. You can choose a project which focuses on blogs, social media outputs and a work placement, or a research dissertation. The programme offers a contemporary look at some of the biggest issues facing societies today, drawing upon expertise in Media and Communication. Modules typically include: • The Business and Politics of Digital Media • The Digital Edge: Contemporary • Digital War • Dissertation • Global Media and Journalism • MA Project Including Work Placement • Mobile Technology Practice • Public Relations, Branding and Promotion, Including on Social Media • Visual Communication and Media Design Issues in Digital Media • The Digital Revolution

TAUGHT COURSES Entry Requirements Typically a 2:2 honours degree (with an overall average of 55% or above) or an equivalent qualification. English Language Requirement IELTS 6.5 (minimum of 5.5 in each component) or Swansea University recognised equivalent. SCHOLARSHIPS AND BURSARIES A range of postgraduate scholarships and bursaries are available. For details, please visit: swansea.ac.uk/postgraduate/ scholarships

enhance their continuing professional development. Modules typically include: • The Business and Politics of Digital Media • The Digital Edge • The Digital Revolution • Global Media • Online Journalism • PR, Branding and Promotion

WORK PLACEMENT OPPORTUNITIES

We work with a range of media organisations and other related industries to offer a variety of media, marketing and communications placements for our MA media students on all our programmes. These are typically an addition to the taught programmes, although for some students they can be integrated with their summer project.

• Professional and Promotional Writing • Video and Documentary Making • Visual Communication and Media Design

For more detailed course content, including a full module list, visit: swansea.ac.uk/postgraduate

131

Made with FlippingBook flipbook maker