200,000 companies in a single global transportation management system, providing real-time insights and visibility to shippers. The level of automation and connectivity to Navisphere is increasing every day. Currently, over 75% of customer shipments are tendered electronically, and 50% of shipments across all modes are fully automated from order tender to carrier selection. Not only does the information captured through Navisphere provide you with better visibility, it helps us create an advantage with carriers. Our information advantage helps align carriers to the freight and lanes they want. It is just one more reason carriers choose to work with C.H. Robinson over digital freight brokers. Our data science team’s deep understanding of predicting where capacity will be in the future, allows us to effectively match our customers’ freight with the right equipment. Our intent is to create a better plan for your freight. By doing so, your supply chain becomes more adaptable and efficient. How to improve your supply chain visibility You can’t achieve better supply chain visibility through one single change. Implementing technology must be an organization- wide focus to improve awareness. Here are two steps on the path to greater supply chain visibility: Choose automation and advanced technology Visibility isn’t about having eyes on everything, all the time. It’s about making sure everyone involved in the supply chain has the information they need, including updates, exception alerts, and knowledge of what to do when things go wrong. This is greatly assisted with automation tools that give back precious
time usually spent on menial tasks. With assistance from advanced technology you can optimize route options to provide carriers the freight they want in the lanes they want while maximizing efficiencies. Encourage employees to be versatile in their supply chain knowledge From the top of the chain, down to the bottom, employees should be versatile. Employees shouldn’t be expected to specialize in one aspect of the supply chain. There is room for improvement across each level of your supply chain—this should be the focus. Strict specialization has the potential to put theoretical blinders on your employees, which will lead to limited visibility across the tiers of the supply chain. These employees are your eyes and ears, and training them to be versatile in their roles will pair well with technological advances. Multi-talented employees can connect the dots and independently solve issues. What’s next Traditionally, companies built supply chains with a focus on logistics. Analyzing the shipments of goods and optimizing their movement has always been the key to improvement. However, as supply chains grow, visibility through technology is the key to success. With C.H. Robinson’s unique information advantage, you can create smart solutions and better outcomes. Learn more about the Western Growers Transportation Program’s exclusive provider, C.H. Robinson, and how technology can benefit you by visiting www.wga.com/logistics.
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JULY | AUGUST 2019
Western Grower & Shipper | www.wga.com
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