NOISE - STRATEGIC WORKING PLAN

quality control and budgeting

Project management: persnickety’s a good word.

PROJECT MANAGEMENT AND DOCUMENTATION All work approved within the Strategic Plan, or subsequent to it, will be confirmed via either or both electronic confirmation (e-mail report) and/or written confirmation (contact report). Based on these actions, work will commence only when a work order, with accompanying estimate, is approved by authorized Fort Myers Beach signature (actual or electronic). NOISE estimates are rendered at client’s choice of “not to exceed” or to allow for 10% plus-minus variance. An example is attached here. INTERNAL APPROVAL PROCESS Fort Myers Beach will be assigned a NOISE team of professionals, dedicated to know and love your brand— inside and out. This team includes Strategic Leaders, Account Leaders, Creative Directors, Art Directors, Production Artists, Digital Strategy Leaders, Web and SEO Leaders, Social Media Leaders, Traditional Media Leaders and more. As work flows through the agency, each individual will be responsible for the review and internal approval of every project prior to its delivery to you, ensuring the greatest opportunity for perfection.

EXTERNAL APPROVAL PROCESS Work will be considered as having “final approval” upon final written or electronic signoff by authorized Fort Myers Beach representative. Alterations following final approval will be the responsibility of client or agency, depending upon who initiates alterations and for what reason(s). CHANGE ORDER When scope of any work is mandated to change, NOISE will render a change order reflecting any cost additions or subtractions versus original estimate. Authorized Fort Myers Beach signature will be required before work continues.

Contact Report

FORCLIENT: FORAGENCY:

JimMcCallion,SusanMcCallion

JohnSprecher

COPIES:

EmilyKettner,AshleyBurns

DATE:

9.29.16

Clientandagencymetwith the followingprojectsoutlined.Allprojectsarenewand requireassignmentbyEmily KettnerorAshleyBurns. ISLANDERNEWSPAPERCAMPAIGN Agencypresented two campaign concepts for client review.Clientapproved “Fun.Facts.” campaignwith the following itemsofnote: § Photo (firstad)ofSusanand Jimwithkite,umbrellaorBenFranklin costume § Jim toprovide testimonial forRealtyDoneRightarea § Jim toprovideuniqueURL for listings § Jim toprovidedisclaimer forad § NOISE to reworkareawhereForSale sign currently is, citing47HomesSoldThisYearanddirectingpersons touniqueurl § DropFacebookURL,analyze increase inphonenumber size

NOTE:Photo shoot tobe scheduled forMonday,October3.

NEWSLETTERMASTHEAD Agencyprovidedavarietyofmastheads for review.Clientwillmake finaldecisionamong three “IslandLiving” finalists.

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