Take a Break
Chat With a Client JEFF HASTEDT
TELL US HOW YOU GOT CONNECTED WITH FINANCIAL ARCHITECTS?
Solution on Page 4
Jon Hans cold-called me in 2011. I think he found my business card at a networking event. As a salesperson myself, I appreciated the cold outreach. Ten years ago, I really had no idea what he was pitching, but I agreed to a meeting. The rest is history. It’s been mutually beneficial since then, and I’m glad he called me out of the blue. WHAT MAKES YOUR DIGITAL MARKETING COMPANY STAND OUT FROM THE COMPETITION? What makes our digital marketing company stand out are the Brkthru services for advertisers who may have small media budgets. Many agencies in our space only want to work with clients who will spend hundreds of thousands (or more) right away. We begin a relationship with an advertiser and grow it over time, much like an investment. We have clients we started with who spent $800 a month who now spend in the millions. It’s relationship-based instead of transactional, which is the industry norm. WHAT WAS THE HIGHLIGHT OF YOUR SUMMER FOR YOU AND YOUR FAMILY? My brother and his family came to visit us for the first two weeks of August. My 1-year-old son was able to hang out and play with his 7- and 3-year-old cousins. As a father and uncle, I loved having the kids together and doing all sorts of fun things in the area. We went to the pool, zoo, Legoland at Great Lakes Crossing, and out on the boat in Lake St. Clair. I was looking forward to it all summer, and we had a great time.
OKTOBERFEST SOFT PRETZELS Inspired by Tasty.co
INGREDIENTS • 1 1/2 cups warm water • 1 tbsp salt • 1 tbsp sugar • 1 packet active dry yeast
• 4 1/2 cups flour • 3 tbsp oil, divided • 2/3 cup baking soda
• 2 eggs, beaten • Coarse salt, for sprinkling
DIRECTIONS
1. In a bowl, combine water, salt, and sugar. Add yeast and let rest for 5 minutes. Add flour and 2 tbsp oil, then mix thoroughly into a dough. 2. Remove the dough from the bowl. Coat bowl with remaining oil, then return the dough, cover with plastic wrap, and set it aside in a warm place for 1 hour. 3. Preheat oven to 450 F. 4. Cut dough into 8 pieces. Roll them into thin ropes, then twist ropes into pretzel shapes. 5. In a large pot, boil water. Add baking soda, then boil each pretzel for 1 minute, flipping halfway through. 6. Transfer pretzels to a baking sheet. Brush them with egg and sprinkle with salt. Bake for 10–15 minutes. Enjoy!
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