AMBA's Ambition magazine: Issue 51, March 2022

We have seen disruptive technologies enabled by the pandemic changing the demographics of our knowledge economy on a global scale

How important is it that Business Schools are ahead of the curve in terms of lifelong learning and alumni relations, in light of emerging trends such as stackable courses and digital credentialing? What more could and should they be doing? I consider it very important! When it comes to what Business Schools should be doing to stay ahead of the curve, I believe a mandatory semester abroad should be incorporated into BSc programmes. The world is becoming increasingly connected – even more so since the increased use of online working and learning due to the pandemic. Individuals from multiple countries can easily be in the same lecture or work meeting without actually being in the same room. Affording Business School students semesters abroad gives them some experience of different cultures, education, and people from the very beginning of their higher education journey. Future-focused topics should also be introduced into Business Schools, including areas of AI, blockchain, and sustainability. Disruption is changing the workplace as much as the business education space. How are you ensuring that your graduates have the mindsets needed to be agile-yet-decisive as they lead the businesses of today and tomorrow? We do this directly and indirectly through the content and structure of our programmes. The content is shaping the

have to deliver lectures and education to students online for an undisclosed period of time, with many potentially never having experienced this before. Over the years, digitalisation and technological advances have been increasing within Schools, but the pandemic has really forced us to push all aspects of digitalisation from theory into practice. We can now effectively and successfully offer hybrid learning – combining both online and offline learning – for students that require or desire that flexibility. Within Frankfurt School, the pandemic also forced us to accelerate existing processes of change drastically. How do you believe technology will continue to impact and disrupt the Business School environment as a whole? The future of our sector is hybrid. We have learned over the past two years how vital the campus environment is to students. Therefore, we might see more and more shifts towards augmented and virtual reality at home. Institutions such as ours will have to find a way into our students’ environments through more than just Zoom lectures. Business Schools might also want to invest in augmented reality tools to add value to their physical campus by bringing the outside world in for the students to experience it. Schools should invest in capacities that students could not afford or have on their own. Lecturers will have to learn to use tools and devices meant for

enhancing education in this way and become mediators between students and the campus. What innovations is Frankfurt School of Finance and Management developing to future-proof its post-graduate Business programmes moving forward? Frankfurt School actively lives by the principle of continuous learning. We encourage personal and professional development at all career levels – nationally and internationally. Nowadays, employees and business leaders face an increasing necessity to reskill and to develop continuously. To further our students’ development, we offer a variety of executive education programmes, ranging from seminars and certificates to Executive Master and MBA programmes. All of our formats are grounded in research and all offer practical elements. Traditional classroom teaching no longer suffices, so we offer hybrid and online courses, as well as various on-campus and virtual experiences. As we see an increasing need for virtual teaching, we design our online courses in a clearer, shorter, and more engaging way. For example, our online courses carry elements of gamification, artificial intelligence (AI)-based research, and are often personalised to each participant’s individual and unique needs. Students can study in bite-size modules, in their own time, and they can do this anywhere they want.

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