STRATEGY
W
e often underestimate how much power we hold in terms of being able to make a difference. As an organisation, political body, business or Business School, as an individual or as part of a group, we are all capable of contributing to bettering the world in one form or another. However, it is one thing to understand what we are capable of achieving, and another to put this knowledge into action. Business Schools have the capacity to educate, to inform, to put knowledge into good hands, but also to be the leaders of change themselves. The Netherlands, where I am determined that the Business School is a force for good – not just talking the talk but demonstrating how to walk the walk too. At the forefront of all Schools’ agenda should be the need and willingness to adapt to today’s environment and support students in being more effective global citizens. Everyone has to keep Being able to harness this power holds much potential. I am Vice Dean at Nyenrode Business University in learning and developing continually in order to remain relevant. At Nyenrode Business University, we have adapted our teaching to incorporate this idea of constant change and life-long learning – interdisciplinary learning, where students are offered multiple perspectives on the same subject. This also calls for the development of both the rational side of people and their creative, intuitive, emotional side. It’s not just about business, or having the toolkit to generate a lot of money or profit, but giving students a meaningful purpose; a way to use this toolkit to change the world for the better. Meeting students’ needs There are several options available to meet students’ needs at Nyenrode Business University, as these are at the basis of every course and programme. It starts with a continuing dialogue with stakeholders to understand what is going on in the outside world and what issues are at stake in practice. It is important to bring these issues together in the classroom, to discuss them, and to understand the impact on society. We advocate bringing research and practice closer together to get a better understanding of the impact on society and to seek solutions. For example, we bring our research output together in impact cases, which describes the impact of our research on society.
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Ambition | BE IN BRILLIANT COMPANY
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