AMBA's Ambition magazine: Issue 54, June 2022

There are both long- and short-terms implications to the global shift towards sustainability-centric Business Schools. We currently find ourselves in the fourth industrial revolution, with disruptive technologies and applications such as artificial intelligence, big data, Internet of Things, virtual reality, quantum computing and Blockchain. This fourth industrial revolution is characterised by the blurring of the physical, digital and biological world. We also realise how physically connected we are to each other, and our social awareness is growing. Internationally, there is a growing level of awareness of sustainability, diversity, inclusion, humanisation and meaning. This all brings with it great changes for students and participants, businesses and educational institutions. In fact, there are five major trends which are having an impact on society. We have ensured that they are also therefore the leading principles in Nyenrode’s strategy. They are: • A sustainable society is everyone’s responsibility. • Technology is changing every organisation . • Exponential change calls for continuous adaptation of people and organisations. • Ecosystems are the cornerstone of future growth. • Organisations are becoming more people-orientated. Yet the future of education and learning is practical, experimental, personalised, continuous and lifelong, so it is increasingly difficult to predict what knowledge and competencies will be needed in the future. Everyone has to keep learning and developing continually in order to remain relevant. As I mentioned, we have also adapted our teaching to incorporate this idea of constant change – interdisciplinary learning, where students are offered multiple perspectives on the same subject. This also calls for the development of both the rational and the creative, intuitive, emotional side of people.

We have adapted our teaching to

incorporate this idea of constant change and lifelong learning

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