AMBA's Ambition magazine: Issue 54, June 2022

At PEOPLE, we believe that the combination of people and technology can make the impossible possible

right direction. Also, we have seen a tremendous increase in awareness and interest in our solutions. We are delighted to notice that many companies worldwide want to be part of our journey. Once again, thank you very much for your support. You won this award for co-founding PEOPLE. Can you tell us more about this organisation? We started our journey in 2016. Today, we present revolutionary solutions for the whole world, built from vision and down- to-earth concepts. We use our area of expertise in lightweight technology, IoT and advanced analytics to move the world in the right direction, starting by tackling an industry that every person or legal entity is connected to. Everything that moves consumes energy. All the energy consumed has a cost – a cost to our planet and an economical cost. At PEOPLE, we provide solutions to optimise global movements of goods. We have developed solutions that optimise global transportation, reduce its ecological footprint, and support the authorities in coping with global problems such as human trafficking and smuggling. Our approach is straightforward: • Reduce weight to save energy during movement. • Reduce wooden materials to save trees. • Connect people, products, and places to operate more efficiently.

fuel efficiency by 6-8%, and a 30% weight reduction improves efficiency by up to 20-25%. Another way is to reduce the distance travelled by the logistic unit and this can be done by making them connected and optimising their movements. A good example is container mishandling. We have never had as many containers on the market as now. However, 2021 is known in the industry as the year of ‘containers shortage’, and finding a container to buy or book has been the primary concern of containers users. Is there really a container shortage? When aligning the ‘supply versus demand’ numbers, we realise the number of containers in circulation would cover the global needs. The actual problem is that the existing containers are not managed optimally. Businesses need to find ways to reorganise their container fleet while ensuring recyclability, sustainability, longevity, and profitability. Moreover, our team has moved one step further. We propose to the industry to stop cutting trees to produce logistic units. We suggest replacing wooden floor panels with 100% recyclable, lighter and stronger panels. Today, technology gives us this option. It is a matter of having the will to deploy what is already available. If we only replace the wooden floor panels from the containers, we will already save more than 200 million trees. It is good to plant a tree, but it is even more essential not to cut a tree down.

So, we give the world:

Tools to move more cargo per unit. We optimise the whole structure of logistics units, making them stronger and more durable, using less material, and carrying more cargo than conventional units. Solutions to stop cutting trees. We have replaced the wooden floor panels of the units with 100% recyclable metallic floor panels, which are also up to 54% lighter. Tools to monitor their cargo globally and in the right-time. We give the right information to the right people at the right time: we stand at the intersection of technology and design and give our best on both. Why is making changes in the transportation industry so important in the fight against climate change? The transportation industry is an industry in which we are all involved; we are all stakeholders. Today, the world adds 51 billion tons of greenhouse gases to the atmosphere every year, and more than 16% comes from the transportation sector. What’s worse is that this increases year by year. We must act, make mobility more efficient, and move more goods in ways that emit and prevents illegal actions. As I mentioned, one of the best ways to reduce carbon emissions from transportation is to make all logistics units lighter. In a typical light-duty logistic unit, every 10% reduction in weight increases

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