OPINION
Transforming the business model for MANAGEMENT EDUCATION
CEO’S COLUMN
Andrew Main Wilson shares key findings from new AMBA & BGA research, and asks whether Business Schools are prepared for the growing pressure to overhaul their delivery models
While it seems as if these new trends are firmly in place at many Schools, there is an awareness that more change could be brewing. Nine out of 10 (88%) of leaders believe that personalising the learning experience of their students is something that will grow in importance over the next five years. Another predication from the Business School leaders is that offering online courses and degrees will be the norm in the next five years (38%). Business Schools are on the precipice of change, and while many have dipped their toes in the water of this transformation and model shift, there is an awareness that things will change to an even greater extent. Business education leaders have already shown themselves to be resilient and flexible in the past two-and-a-half years, when faced with the Covid-19 pandemic, and these survey findings indicate they are well placed to face the growing pressure to transform their business models.
emerging in higher education. A staggering 80% believe that their
hose of you who attended AMBA & BGA’s Global Conference in Lisbon last month might have joined the session in which we unveiled
Schools are under pressure to change their value propositions and business models. This finding suggests that the sector may experience further changes in the short term as Business School delivery models shift to enhance the personalisation of learning offered. Well over half (58%) of Business School Leaders believe their School is meeting their students’ expectations to a great extent, and 72% believe they are offering a personalised experience to their students. Meanwhile, a quarter (25%) of survey respondents believe that micro-credentials represent the future of higher business education, and more than a third (35%) see micro-credentials provided by companies such as LinkedIn as a threat to how their Business School will operate over the next five years. In fact, half (50%) of the leaders we surveyed told us that their Schools have already delved into the world of micro-credentialing, and 80% offer online learning in courses.
the initial findings from AMBA & BGA’s report into transformation, and the emerging business model shift in business education, in association with Salesforce.org. We will reveal the full results in the September edition of Ambition , but I wanted to take this opportunity to share a few headlines with you. This piece of research was drawn from a survey of 144 global Business School leaders. It found that 72% of participants believe their institution provides a personalised experience for their students. This trend is only set to advance with 88% agreeing that personalising the learning experience is something that will grow in importance over the next five years. The Business School leaders who took part in the research showed that they are, for the most part, confident that they are addressing the needs of students using the new trends that are
Andrew Main Wilson, CEO, AMBA & BGA
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