AMBA's Ambition magazine: Issue 53, May 2022

You believe in the motto, ‘fail fast, learn fast’. Can you tell me about a time where you have lived by this? I would probably draw from PetitSquares, which is the name of my business. When I was in Jamaica, I had to fail fast and learn fast so many times because I had started this business offering Matcha to my home country. I was offering it in the form of a latte and that was a huge failure. I noticed that most of my customers did not take well to the latte. I had to learn very quickly and go back to the drawing board, redraft the recipe and offer a completely different beverage. That worked very well for me. So, my life motto is that even if you’re not ready, do what it is that you need to do and then if it fails, you can go back to the drawing board very quickly and

learn from that mistake that you have made and then correct it.

What’s next for you in your career journey?

Well, honestly, I just think of life as fluid. It really depends on what I’m going to be interested in next. But right now, I’m trying to build my understanding and my skill set in analytics and digital marketing. As such, I am working at Accenture as a digital marketing consultant, and that is where I want to expand my career for the next umpteen years. At the same time, I am still expanding as an entrepreneur. I have registered my business here in the UK, and I’m very excited about launching, and just taking it to the next level.

Monique Farquharson completed her MBA at Aston Business School, Aston University, in the UK. She was the first winner of the Aston Enterprise Scholarship. She triumphed over hundreds of students to secure this prestigious fully-funded scholarship and join the full-time Aston MBA programme. She has seized this opportunity by engaging in consultancy work with four different companies, securing an internship, helping to deliver TEDx Aston University and becoming a global ambassador. She completed the Global Business Challenge and was named ‘Global Business Champion’, one of just four such champions from a group of 100 overseas students representing seven different universities around the world.

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