The sustaining innovation path The Business School has traditionally followed a path of ‘sustaining innovation’, offering the right (and improved) products to existing customers. Prestige and accreditation have proved the main barriers to innovation for Schools, since both processes control operational strategies, attract customers, and offer long periods of stability. Within this context, legacy institutions have been immune to disruption. Adopting technology has created an opportunity for low-end disruptive innovation and new-market disruptive innovation to flourish in business education. Following this pattern – now accelerated by the exponential enhancement of technology – this value proposition (focused on affordability and simplicity at scale) has been able to attract the low-end segment of the market, and is starting to reach the segment traditionally served by established Schools. The pandemic has accelerated trends such as working and studying from home, offering perfect conditions for both low-end and new-market disruptive innovation and transformation from an industry of two main educational events (Bachelor’s degree and Master/MBA) to a lifelong learning scenario with multiple and constant events to prepare us for the 4IR. The imperative evolution The key challenges that Schools face as they attempt to respond to the growing need for flexible, real-time, personalised, and scalable education paths include the disintermediation of professor to company , slow time to
Society is asking not simply for business leaders and managers who can ‘run the world’ but for insightful, connected, and empowering agents who create positive social change
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Ambition | BE IN BRILLIANT COMPANY
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