AMBA's Ambition magazine: Issue 50, February 2022

of change in this regard. We have an enormous responsibility here because, in our classrooms, current and future leaders refine their own decision-making processes. They will make decisions that will affect people, companies and wider society. If, during their business education experience, the triple bottom line (people, profit, and planet) is not always present, it will not be present in real life. In a way, we can be multipliers of positive impacts as well as multipliers of negative impacts. We have to be part of the solution. Business students are passionate about people, profit, purpose, and planet. How is EADA addressing these emerging needs in its delivery, and how is the School focusing on developing responsibility and sustainability-centric leaders? All our faculty and academics in research have combined their interest in this. We’ve also set out alliances with the two main movements in these areas. We collaborate with B-Corp, the movement

for certifications that consider financial profitability, but also sustainable impact on the planet and people. And we have partnered with Ashoka, the leading organisation for promoting and supporting social entrepreneurship. They are both now part of our business education ecosystem. What are the next steps for you personally, as a leader, and for the School? To keep learning! If we don’t adopt a must-have growth mindset nobody will. I am working on a book around the reskilling revolution and its implications for Business Schools because our sector has a critical role to play. An institutional level, we are facing an historic moment with the launch of our first ever ‘bachelor’s’ programme. Our entrance into the undergraduate market is in response to our conviction that business education –underpinned by sustainability, leadership and innovation – is needed as early as possible. We are definitely becoming a full-service Business School;

our origins are clear and solid, and the future is unknown but very exciting.

Do you feel optimistic about the future?

I am an optimist by nature, so you have to take my answer with caution. I don’t think we fully understand what we have gone through with this pandemic that has disrupted our lives. I think such a crucible moment will lead to a period of post-traumatic growth but that we will not forget the things we have learned the hard way. In terms of business education, face-to-face learning will be as reinforced by online education. The question lies in when we should use one option and when the other works better. In terms of the economy (as well as any major issues we face; for example, climate change) one thing is starting to become clear: collective responses will be required. Ecosystems will be needed more than ever; this will be the only way to deal with the complexities that we will face over and again.

Jordi Diaz is a distinguished academic and business consultant, and a recognised innovator in Business School management. Since August 2020, he has been Dean of EADA Business School. Diaz is also the Director of the Executive Academy of the EFMD Global and holds an Executive Doctorate in Business Administration from Ecole des Ponts Business School and a master’s in HR management from EADA Business School. He graduated from Harvard Business School in authentic leadership development and disruptive strategy.

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