products/services, digital solutions and advanced technologies. By transparently demonstrating how the organisation is generating net-positive economic, social, and environmental value through benchmarks such as the Future-Fit Benchmark, big tech can help people understand the often-hidden links between an organisation’s values, culture, strategy, and operations. Our invitation to forward-thinking leaders is to take this expanded concept of deep tech in order to open up new conversations, dialogues and questions, and to explore new pathways of growth, value and impact. When informed by universal human values, organisations can become open to the ways in which they can contribute to prosperous and flourishing economic systems, driven by technologies designed using the process of Deep Tech Discovery. The result is authentic, engaging, and inspirational value propositions that can help amplify an organisation’s impact across ecosystems, society, and our planet.
The universal human values represent the fundamental values expressed through ‘situational values’, which explain what each universal human value means in practice. So, for example, empathy is an expression of love, integrity is an expression of truth, reflection is an expression of peace, leadership is an expression of righteousness and respect is an expression of non-violence. When we look at a case such as Meta, we see an inability to empathise with those groups of people impacted by their policies and technologies. Falling levels of trust is not just impacting on social media platforms but across the entire spectrum of big tech organisations, with people questioning the use of tracking and monitoring technologies such as smart watches, smart speakers, tracking devices, phones, tablets and PCs. This shows an urgent necessity for tech leaders to engage with their public in a more elevated manner by understanding the way in which the universal human values provide the basis for the most profound form of cultural and technological transformation. But is it truly possible to design technology that expresses the universal human values? Our approach has been to create a new Deep Tech Discovery process which starts with the elevation of an organisation’s value proposition. Our process of value proposition elevation integrates universal human values with an organisation’s corporate values, strategy,
manipulate users’ emotions in order to trigger comments – while knowing that many people and demographics (for example, teenage girls) experience mental health problems and issues such as low self-esteem. The response from its founder and CEO Mark Zuckerberg was to emphatically deny that Meta places profit above people. While this may have reassured some users and employees, the fact remains that trust in big tech has been damaged. The greatest problem that big tech has is with authenticity. What is said publicly, what is meant, and how big tech acts are three separate things which are not always coherent. To repair the damage, organisations need to focus on improving the quality of every form of relationship, so that what is presented externally fully matches what happens internally. People are now seeking more meaningful relationships with the organisations they interact with, so leaders need to develop their cultures to enable people to act with integrity, truthfulness and pride in everything that they do. As deep technologies such as artificial intelligence, robotics, the Internet of Things, biotechnology and quantum computing start to achieve the same level cognition as humans, questions of ethics, and the role of technology in society, will intensify even further. For this reason, big tech must now start to understand the nature and importance of the five universal human values of peace, truth, love, righteousness, and non-violence. These values can be found in many different cultural traditions and several of the oldest writings in humanity, forming the basis of any healthy and prosperous human social system. Recognising universal human values as the highest expression of humanity changes how we approach designing and implementing technology. Technology alone cannot solve our global issues no matter how advanced it may be. Technology is not deep if universal human values are not present. It is just technology. Transformation happens when they are fully manifested in our lives and therefore fully lived. When we express each of these five interrelated values, we are being human in the fullest essence.
and platform architecture. It works by analysing, and then elevating, an existing value proposition
‘Technology alone cannot solve our global issues no matter how advanced it may be’
through the lenses of planetary challenges, the organisation’s
values and its future-fit vision. The design process then starts expanding the definition of customer to include all stakeholders who will be impacted by the value proposition. The process of elevating a platform’s value proposition also contributes to an organisation’s
wider digital evolution initiatives; for example, strategic initiatives, digital
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