2C — September 23 - October, 20, 2022 — Owners, Developers & Managers — M id A tlantic Real Estate Journal
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Fashion industry leader retains Kimmerle Group to design +400,000 s/f of office & showroom space Kimmerle Group completes new Manhattan headquarters, showrooms for SPARC Group, LLC
H arding Twp., NJ — Kimmerle Group , a New Jersey-based, multifaceted design, real es- tate, planning, development, and branding practice has completed a 175,000 s/f office and showroom renovation for SPARC Group LLC at 11 Penn Plaza in New York City. Kim- merle Newman Architects and Kimmerle Workspace worked together to complete renovations, interior design, and furniture procurement at the space. SPARC Group is a global en- terprise which designs, sourc- es, manufactures, distributes,
with the leadership at SPARC formed the basis for Kimmerle Group to become an effec- tive and strategic partner in these recent rollouts, many of which have been in the plan- ning stage since before the pandemic,” said George Kim- merle . “As the retail industry rebuilds and redeploys, Kim- merle Group is a part of that dynamic, and it’s an interest- ing place to be post-pandemic.” Kimmerle worked with SPARC to create an environ- ment where several individual brands that were previously located at distinct, brand- specific spaces are sited and
composed as part of one in- tegrated organization. The new space is home to design, merchandising, planning, pro- duction, marketing, and visual teams that work across the company’s retail, e-commerce and wholesale divisions. “The new SPARC Group headquarters in Midtown Manhattan balances the oper- ational and showroom needs of several diverse groups within a portfolio of lifestyle and apparel brands – all in one space,” said William Kimmer- le, AIA, NCARB, a principal at Kimmerle Group who lead the project at 11 Penn Plaza. “Common spaces and show- room areas serve each of these brands without focusing on the market identity of any single brand. These areas, as well as additional ‘annexes,’ also pro- vide flexibility for a company that continues to grow.” The new SPARC Group headquarters supports the full suite of apparel-industry activities. Specialty areas include mock stores for na - tional retail buildout mod- els, showrooms to support a growing wholesale business and extensive workshops for designers addressing the full range of the group’s apparel collections, from denim to suit- ing. Tackling the challenges of consolidating separate teams from each brand, the space has been refitted to capitalize on in-place assets while providing a modern, collaborative office and backdrop for both staff and visitors. “Through our partnership with Kimmerle Group, we have been able to bring our vision for SPARC’s corporate headquarters to life,” SPARC Group’s chief executive officer Marc Miller said in a state- ment. “We look forward to con - tinuing our efforts to complete the additional SPARC Group spaces currently underway.” Kimmerle Workspace pro - vided extensive expertise with new equipment purchases for offices and specialty areas, and reorganization/refurbishment services to densify existing open plan furniture, that was recomposed for each depart- ment’s needs. Kimmerle Work - space also provided purchas- ing and installation services for moveable wall systems for private offices to afford SPARC future flexibility in accommo - dating changes in organiza- tional structure. MAREJ
SPARC Group LLC Showroom
and markets apparel and ac - cessories for men, women, and kids. Current brands in the SPARC Group portfolio include Aéropostale, Brooks Brothers, Nautica, Eddie Bauer, Forever
21, Lucky Brand and Reebok. The company is using the space at 11 Penn Plaza as a consolidated headquarters for several of its brands. “Our long-term relationship
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