Cara : we’ve thought during the week. And it’s especially fun when someone reaches out and suggests things that they’d like us to talk about. L&J: W hat has been the most rewarding or surprising part of starting this newsletter? Karen: Without a doubt, working with Cara. Cara and I loved working together at the shop and we connected on so many levels. Being Jersey girls we share a very similar work ethic and a general curiosity for all things current and fresh. (YKYK;) When the shop closed, we both took a bit of time to hit the reset button and then started talking again about how we could collaborate on our next project. This format feels right for us because it allows us to still go about our daily lives, which can get busy sometimes, but also not get lost in it. We have really valued the time that we put towards working on the newsletter, planning our next outing and just coming up with unique ways to share how we can all benefit from good experiences and just taking that extra moment each day to look and feel your best. Cara: I feel the same! You don’t always get to be friends with, much less work with, someone who “gets” you. Nothing is too crazy or silly to bring up and we know exactly what the other one will think about a certain topic. And we travel really well together! And neither one of us has met a french fry that we didn’t like. Karen was a little bit ahead of me in getting back into the swing of“working”, but I forgot how rewarding it is to learn new things and put yourself out there. L&J: Have there been any unexpected challenges or lessons learned along the way? Karen: If people could see us creating content sometimes, they would laugh as hard as we do. It is a challenge to keep up with social media, but we’re doing our best.
Cara: to edit and highlight somebody’s best parts of their business. Instagram has really changed in the past few years - a beautiful grid just doesn’t do the job anymore. Karen has really immersed herself in all things Instagram algorithm - so I’m learning how to do reels and carousels. But it’s been fun. L&J: Can you walk us through the creative process behind your newsletter, O’So Good Living? How do you decide what to feature, and what does your collaboration look like? Karen: We have so much fun getting together for our planning sessions. We talk about what we’ve been noticing, what our friends have been asking us about and sometimes the season dictates a bit of the content. We divide up the articles and then come back together to assemble the newsletter. We share a similar thirst for knowledge, so we have no shortage of topics to cover! Cara: It is such a collaborative process! And I think we both have our “specialities” and so that makes it easier. We both come to our meetings with our Notes app full of things Instagram: @osogoodliving
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