Cara:
Cara: Just putting yourself out there for scrutiny. But once you get over that fear, it’s great. And I’ve gained an unbelievable amount of respect for these full-time influencers. It is hard! L&J: As social media-savvy creators, how do you stay on top of trends while staying true to your vision? Karen: When we decided to go forward with O’So Good Living, we said that our number one priority is that we have fun while doing it. So, while we try to keep up with trends, we really let our own sensibilities guide us. Cara: We only want to do things that are fun and where we will learn something from. I think we are really good at judging what is too much as far as trends go and how we can make it work for women like us. L&J: What are your long-term goals for the newsletter, O’So Good Living, and are there any exciting projects or initiatives in the works? Karen: We are taking each day as it comes. We really enjoy writing the newsletter and trying new experiences and products for our content, so we are open to whatever opportunities come our way. Working with brands that we align with would be very exciting. Cara: We have lots of ideas and are learning new things everyday. We want to make sure we are staying true to ourselves while also pushing ourselves to try different approaches to things. L&J: Are there any partnerships or collaborations on the horizon that you can share? Karen: We have been pleasantly surprised by some brands that have found us and reached out, so each opportunity is an exciting one.
We definitely have our “dream”
collaborations - so you never know!
L&J : How do you hope your newsletter, O’So Good Living will impact your audience and the broader lifestyle community? Karen: We hope that our newsletter is something people look forward to reading, like a letter from your friends. We create it to feel like a magazine that you want to curl up and take some time with. Cara:: I used to love getting a fresh new magazine in the mail- and I think we’d like to replicate that feeling within our community - only now through your inbox. I think we are always trying to find the topics that affect women like us and explore how we can put our very relatable spin on them. L&J: What advice would you give to other women looking to embark on creative projects or ventures later in life? Karen: If it feels authentic to you, do it! And embrace the challenges, as they keep you motivated. Cara: Just go for it! If you feel like it’s something that you’re passionate about, then put the work in and it will be rewarding.
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