Evolution of BNPL

BNPL Now and Later By now, everyone is familiar with BNPL for retail shopping, but as we saw with regional trends, what you think you know is changing. We’re moving into a new era of how we think about installment financing and other disruptive applications. There’s debate about whether we’re currently using BNPL 2.0 or 3.0, but from our perspective, we’re within 3.0 territory. Here’s why we agree with Bain’s definition: 1.0 was BNPL before we used that term - it was the original layaway and point-of-sale financing; 2.0 was the BNPL of 2019 until now - your typical retail purchase split into 3 or 4 interest-free payments; 3.0 is the expansion currently taking place.

The U.S. and the EU are both planning to bring BNPL under existing credit regulations.

3.8% 9%

BNPL’s portion of North American e-Commerce sales

BNPL’s portion of European e-Commerce sales

17

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