A MESSAGE FROM CEO JERRY FELTON
Your Story Is Your Most Powerful Tool Long before humans had books, spreadsheets, business plans, or even the written word, people passed down knowledge, culture, and values through stories.
Directors. Our readership research shows that they are some of the most highly read articles in each magazine. Because stories matter. The advancement stories give us inspiration. They give us examples. They give us mentors. They reinforce our own purpose and our own why. Melaleuca is built on connection, because sharing Melaleuca is deeply personal. You’re not just talking about products; you’re talking about health, safety, security, and opportunity. These are subjects people connect with on an emotional level—especially when they are framed by a story. When you talk about the difference that safer products have made in your home, or what your first check meant to your family, or how a mentor believed in you when you didn’t yet believe in yourself, you’re not just delivering information. You’re inviting someone to feel something. You’re helping them imagine what their own story could be. The Power of Vulnerability It takes courage to share your story. I know many Marketing Executives, especially newer business builders, who think, “I don’t have a story yet” or “My story isn’t impressive enough to share.” That’s just not true. Every leader in Melaleuca started with their very first order, their very first customer, and their very first check.
Even now, stories still resonate with us. You might say that human beings are wired for stories. Stories do more than just transfer information; stories give meaning to information. They let us experience another’s perspective, almost as if we were living it ourselves. They tap into our imaginations, our emotions, and our memories. That’s why stories move people in ways that facts and figures can’t. When we hear a story, our defenses lower, empathy rises, and we can see ourselves in the teller’s experience. A good story can stir the heart, spark empathy, and even deliver unexpected insights. When it comes to building your Melaleuca business, one of the most powerful tools you have is your own story. Why Your Melaleuca Journey Starts with Your Why When it comes to sharing Melaleuca, it is imperative that your why is very clear. Your why becomes the center of your story. And knowing and sharing your why—even with yourself—is what inspires belief, discipline, and action. Every edition of Leadership in Action features the stories of advancing Senior, Executive, National, and Corporate
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