Affinity Real Estate Team - Compass RE (Tony Salloum Team)
102 Deer Lane, Newtown Square, PA
Prepared for
BI LL CAPRIOTTI & ANNE FRAZER
Affinity Real Estate Team LAURI E KOMOROWSKI
We let our clients do the talking
This team worked HARD on my behalf to negotiate the sale that I wanted for my house. It was a real team effort and I would describe the experience as not only professional but moving.
C. F.
The Affinity Team and their agents were truly the best agents I could have asked for to sell my house. I am a busy person and travel quite a lot for my job. They were really considerate and respectful of my other obligations throughout the whole process. They never rushed me through any decisions and always remained honest and caring.
N. A.
Despite the chaos in the real estate industry right now, Affinity Real Estate Team managed to pull off not one, but THREE transactions for us in the last 2 months...Got us top dollar for our homes - the entire team stayed on top of every little bit of detail...there were tons of bumps on the road and they maneuvered every single one with grace, professionalism and accuracy.
D. L .
The Affinity Real Estate Team sold our house in ONE day, full asking offer and we closed in one month.
C. V.
WO R K W I T H C OM PA S S , T H E # 1 I N D E P E N D E N T R E A L E S TAT E B RO K E R AG E I N T H E C O U N T RY
Compass is the largest independent brokerage in the United States by Gross Transaction Value (according to RealTrends, 2019). Gross Transaction Value is defined as the total dollar value of transactions closed by agents on the Compass platform and is reflective of the partnership with Pacific Union and Alain Pinel.
Everyone gets a first impression... Compass gets billions
250M+ 1.4M+ 105B+ Annual website and social media impressions* Annual unique international users on compass.com** 2020 PR Impressions***
Our website drives international buyers to homes like yours through curated presentation and artificial intelligence. International Reach
Media Reach
Digital Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Our digital footprint attracts potential buyers to your listing.
*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020. **Sourced via Google Analytics, 1.1.2020–12.31.2020. ***Sourced via Meltwater, 1.1.2020–12.31.2020.
Your Buyer Follows Compass #1 Real estate website in 2019 + 2020, Webby Awards People’s Voice Winner *
Monthly Website Visitors** 3.95M
*The Webby Awards 2019 (winners.webbyawards.com/2019/websites/general-websites/real-estate/81277/compass). 2020 (winners.webbyawards.com/2020/websites/general-websites/real-estate/81277/compass). **Website traffic sourced via SimilarWeb, 12.1.2020–12.31.2020.
Morgan Stanley and Compass Marketing Partnership
We connect high-net-worth individuals to your property.
Compass has partnered with Morgan Stanley to showcase your listing to
140K+ Morgan Stanley Reserved clients.*
Morgan Stanley’s Reserved client network consists of: More than 140,000 global clients currently enrolled in the program* Clients with over $2M invested with Morgan Stanley on average* Clients that have spent almost $800M through the Reserved program* Affluent and international clients, many of whom have vacation homes in addition to their primary residence
Explore the world of Reserved Living & Giving at msreserved.com
*Sensei Marketing Data as of 2020 YE Clients with $1 million+ in assets and liabilities at Morgan Stanley are eligible to enroll in the Reserved Living & Giving program. Clients with $10 million+ in assets and liabilities qualify for our highest tier, Signature Access, which offers additional benefits tailored to our most affluent clients including world class concierge services in Art Advisory, Private Health Advisory, Cybersecurity, and bespoke travel services. Morgan Stanley Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley’s most valued clients. Morgan Stanley Smith Barney LLC reserves the right to change or terminate the Reserved or Signature Access program or partner offers at any time and without notice. Reserved and Signature Access program participant qualifications are reviewed periodically to confirm that they continue to qualify for this program. Not all offers are available to nonresident clients. Signature Access, the highest tier of the Reserved Living & Giving program, is part of Morgan Stanley Lifestyle Advisory. This tier features products and services that are provided by third-party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any control concerning the delivery of such products or services. Please perform a thorough due diligence and make your own independent decision. © 2020 Morgan Stanley Smith Barney LLC. Member SIPC CRC#3370468 12/2020
Unlock more buyers for your home with Compass Bridge Loan Services
"A lot of people are locked into their current situations — they own a home and have a family and are not comfortable selling before they buy. There could be 10–15% of the marketplace that would like to move if they could. BLS opens up conversations with those buyers — which wasn’t an option before!"
ERIC GELMAN | COMPASS AGENT
67% Of potential buyers for your home likely need to sell their own home in order to buy*
Compass Bridge Loan Services gives homeowners the purchasing power to make an offer on a new home without waiting to sell their existing one. With BLS, I can help browsing homeowners access their equity to become more serious buyers when they see a home like yours on the market.
Compass is not a lender, does not provide bridge loans and has no influence on underwriting or lending decisions made by the third party lenders. *National Association of Realtors, 2019.
compass.com/bridge-loan-services
L E T ' S TA K E A LO O K AT O U R P L A N TO S E L L YO U R H OM E
Our Step-by-Step Plan What to Expect As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
Develop and execute our marketing strategy and media plan 4
2 Prepare your property for market
3 Pre-market and promote your property to Compass agents*
ON-MARKET
5 6 7 8 List property online
Review offers and negotiate the optimal contract
Monitor the market, provide updates and assess strategy
Show property and follow-up with leads
CLOS ING
9 10 Schedule settlement and
Close on the property and assist with post-settlement questions
work through contract terms
*Pre-marketing strategies are independently determined by clients at their direction.
Your Listing Launch
Pre-Market
Home Preparation Photography Pricing Pre-List Marketing Leveraging Our Exclusive Agent Network
On-Market
Media Plan Open Houses Assessing Our Strategy and Monitoring the Market
Getting Your Home Ready to Sell
Your home only has one chance to make a great first impression and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers. Data from the latest Cost vs. Value report from Remodeling magazine and the National Association of Realtors® estimates a: 80% 106%
Return on investment for new wood floors**
Return on investment for minor kitchen upgrades*
BEFORE
AFTER | KITCHEN UPGRADES
AFTER | NEW WOOD FLOORING
BEFORE
*2019 Cost vs. Value Report, Remodeling Magazine (remodeling.hw.net/cost-vs-value/2019). **2019 Modeling Impact Report, National Association of Realtors® (cdn.nar.realtor/sites/default/files/documents/2019-remodeling-impact-10-03-2019.pdf).
Compass Concierge is the hassle-free way to sell your home faster and for a higher price From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale. How it Works
55% Of Concierge listings sell within 60 days, compared to 33% of all MLS listings** Learn more at compass.com/concierge
1. Determine a budget and updates together, then apply for Concierge funds 2. Immediately receive your ConciergeCard or request cash 3. Work with trusted vendors to complete home improvements 4. Repay at closing!*
Rules & Exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. *Repayment can occur at any of the following times: Closing, when our listing agreement terminates, or when 12 months pass from your Concierge approval date. **Based on data from 5.2020–12.2020. MLS listings include all listings in markets where Compass currently operates. Data is sourced from regional MLSs and aggregated to create a comprehensive national dataset.
Compass Concierge at Work A Concierge Case Study
1 3x Day on market
Return on $13K Concierge funds
BEFORE
AFTER "My client was able to do over $13,000 in renovations and we sold the home just a couple days after completion! My seller is grateful to have had Concierge as a cushion and to be able to have sold her home for top dollar during these unprecedented times."
MELANI E KATZ | AGENT
The Power of Photography Beautiful photography is one of the most powerful tools for selling your home. Compass uses best- in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity Timing of Buyer Activity
Peak Activity
A property receives the most traffic within the
first few weeks of hitting the market.
It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
0
1
2
3
4
5
6
7
Number of Weeks
Attracting Buyers Using Competitive Pricing
Percentage Over Market Value
Percentage of Buyers
15% 20%
10%
30%
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price
5%
50%
0%
95%
for your property to generate the most
activity and offers early on before buyers move on to newer listings.
If the asking price is too high, then the property appeals to fewer buyers.
Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.
Our Exclusive Pre-Marketing Advantage Private Exclusive Coming Soon
A Private Exclusive listing is an off-market home that can be shared by a Compass agent with their Compass colleagues directly. Property details aren’t disseminated and won’t appear on public home search websites. Listing your home as a Private Exclusive allows you to control what information is shared — while still getting exposure to top agents at Compass. compass.com/private-exclusives
Coming Soon gives us two separate opportunities to launch your property. We can list your home on compass.com before going live on aggregate sites to build anticipation among potential buyers, while pressure-testing our pricing strategy — all without accruing days on market.
compass.com/coming-soon
2–3x
More views by consumers and agents*
7%
Fewer days on market vs. listings that go straight to active**
~19%
More traffic at an open house***
Data refers to a comparison between MLS and Compass Coming Soon listings vs. listings that go straight to active. *Viewership sourced via Compass.com 1/2020–8/2020.
Compass Coming Soon and Private Exclusives are subject to local MLS restrictions and not available in all markets. Local policy definitions may restrict how Private Exclusive listings can be shared between agents, even within the same brokerage. Where the programs are available, pre-marketing and listing strategies are independently determined by the client. Compass does not recommend one particular strategy or guarantee results.
**Days on market sourced via Compass.com 1/2020–7/2020. ***Open house traffic sourced via Compass.com 1/2020–9/2020.
Leveraging Our Agent Network to Sell Your Home As part of a network of the nation’s top producing agents, I am strategically positioned to connect your home with qualified potential buyers everyday.
Compass Network Tool
Compass has developed an industry-first network tool that analyzes your property to identify and connect us with agents that have sold similar homes in your area. Workplace Workplace is a national Compass platform where we can promote new listings and
chat with Compass agents nationwide.
A Multi-Channel Marketing Approach, Designed to Stand Out
From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.
SOCIAL MEDIA
FLYER
EMAI L BLAST
POSTCARD
Reach more prospective buyers with intelligent digital advertising By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
FACEBOOK VIDEO AD
INSTAGRAM IMAGE AD
Proprietary Targeting Optimized Performance Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users. Compass tracks and measures the results of every campaign which allows for continued optimization.
Engaging Open Houses Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
59%
Of homebuyers attend an open house during the home shopping process*
45%
Of open houses have been virtual since the launch of our virtual open house tool**
*Zillow Group Consumer Housing Trends Report, 2019 survey data. **Compass Livestream: Virtual Open House vs In-Person Open House. 6.1.2020–8.31.2020.
Assessing Our Strategy and Monitoring the Market Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
COLLECTIONS
INS IGHTS
Insights
Collections Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
No one does virtual marketing like us
We have unparalleled technology to market the sale of your home virtually through evolving times.
Virtual Open House
Video Mail
Using dynamic, guided video, we showcase the key features of your property to our target clientele, wherever they are.
More opens lead to more closings. We embed live video into our email marketing to engage clients in a modern and compelling way.
Private Interactive Home Tour
Live Postcard
We utilize animated emails to showcase the most attractive elements of your property. This helps grab the attention of buyers at every stage of their home search. We’ll run and actively optimize Facebook and Instagram ad campaigns to promote your property to high intent buyers. Digital Marketing & Insights
We’ll take buyers on a virtual journey through your home to highlight the unique features. Our interested buyers can easily provide direct feedback through live video or text. Our buyers and their loved ones can explore all that the surrounding community has to offer with snapshots of key attributes of the neighborhood. Virtual Neighborhood Tour
Enhanced 3D Staging
Digital Listing Brochure
We’ve partnered with the nation’s leading virtual staging firm to provide touch-free staging in order to show your home in its best light virtually.
Pages will turn, videos will play, and home features will come to life with interactive brochures to create an immersive experience for even the most discerning of buyers.
YOUR HEALTH AND SAFETY I S OUR #1 PRIORITY.
Giving Back to Our Communities Compass Cares empowers agents to support meaningful causes right where it counts most — in your neighborhood.
100%
Of transactions contribute to a donation in your community*
$2.5M
Donated to strengthen our communities to date*
2,500+
Organizations supported*
compass.com/compass-cares
*2020 YTD statistics since the launch of Compass Cares in 2018.
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy.
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property.
Affinity Real Estate Team - Compass RE Realtors® Affinity Team - 610.550.3277 Compass - 610.822.3356 info@TheAffinityTeam.com
theAffinityTeam
Paige Pfaff Paige is the team's Executive Assistant, licensed in the state of Pennsylvania as a Realtor®. Those who have worked with the Affinity Team, are likely to have communicated with Paige as she fulfills her duties coordinating and maintaining the systems of a near 10 person real estate team. Paige graduated with a degree in Psychology at West Chester University in 2014, and lives in Delaware County, PA with her husband and two beautiful daughters. Paige is one of the original members of the Affinity Team, she has significant experience handling the many variables which factor into real estate transactions. Laurie Komorowski Laurie has been a Realtor® in the states of Pennsylvania & Delaware, serving her clients in real estate since 2008. She is highly regarded as a professional among her peers and other colleagues in the industry. Laurie has a passion real estate, especially helping clients achieve the happiness that comes with home ownership. Laurie has extensive knowledge and understanding of the market conditions, and ensures that her clients, sellers and buyers, make educated decisions every step of the way. Laurie has demonstrated her exceptional work ethic through her dedicated service, and continues to build her business through client referrals. Laurie will be with you throughout the selling and buying process, and will continue to be your advocate and friend long after the closing!
When you work with our team, you and your home get: Access to team of 9 including expert realtors licensed in PA, NJ, and DE Support from two full time admins - Transactional, and Marketing Top tier tools and technology by Compass Programs to improve your home & maximize value Aligned purpose Empowered relationships
Laurie Komorowski Realtor® 484.716.7881 Laurie@TheAffinityTeam.com
Paige Pfaff Realtor®, Admin 610.809.6266 Paige@TheAffinityTeam.com
theAffinityTeam
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62Made with FlippingBook - Online magazine maker