ONE: FOCUS
Turning Your Financial Plan into an Action Plan As we discussed, there are peaks and valleys in many agents’ annual sales cycles. Top agents we researched avoid this by front-loading their pipeline with new leads and doing the daily work of making contacts. By doing so, you have a better chance of converting those leads into sales sooner in the year, and more consistently throughout the rest of the year. Let’s Get Focused
In the “worst” seasons of the year – typically the winter months – houses still sell. Between the years of 2008-2011 – also known as the worst real estate market in history – millions of homes still sold. In fact, even in the “worst” seasons of the worst real estate market in history, homes still sold . Source: ©National Association of REALTORS ® 2020 U.S. Existing Home Sales (NSA) 2005-2020. Used with permission. All rights reserved.
2005-2020 (NSA)
WHY? Even at those times when there aren’t as many, there are always sellers who need to sell, and buyers who need to buy. YOU CAN ASK YOURSELF: “Do I win enough of the available sellers and buyers in the ‘worst’ months? Why or why not?” ANSWER:
THINK
Imagine a factory owner who says, “I don’t have time to order stock for my winter inventory right now, I’m too busy delivering my products to retailors this summer.” What happens to that factory in three months? No stock = no product. It’s the 100-Days Effect!
© Anywhere Real Estate Services Group LLC CENTURY 21 ® | VIRTUAL BUSINESS PLANNING
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