ONE: FOCUS
The 100-Days Effect Who gets the buyers and sellers in the “worst” months? The agents who win them are the ones with a pipeline of business that flows throughout the year…and that doesn’t just happen. It takes planning and preparation. This is the 100-Days Effect. The specific length of time on the pathway to productivity is dependent on markets and quality of leads. However, the National Association of REALTORS ® (NAR) tells us that the real estate average lead time is approximately 100+ days. If an agent stops putting leads into their real estate factory, 100 days later, they can expect to have no closings and no commissions.
*Source: ©National Association of REALTORS ® . Used with permission. All rights reserved.
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