ONE: FOCUS
MISSION STATEMENTS
SONY’S MISSION STATEMENT At Sony, our mission is to be a company that inspires and fulfills your curiosity. Ground-breaking new excitement and entertainment in ways that only Sony can. Everything we do is to move you emotionally. PATAGONIA’S MISSION STATEMENT Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis. SPOTIFY’S MISSION STATEMENT Give people access to all the music they want all the time—in a completely legal and accessible way. SPACEX’S MISSION STATEMENT SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today, SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars. PREZI’S MISSION STATEMENT To reinvent how people share knowledge, tell stories, and inspire their audiences to act. AMAZON’S VISION STATEMENT Our vision is to be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online. DOCUSIGN’S VISION STATEMENT DocuSign’s vision is to empower companies to keep business digital. LYFT’S VISION STATEMENT Ride by ride, we’re changing the way our world works. We imagine a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community- driven and it starts with you.
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