Alexander Abramson December 2018

Your Business Matters • (407) 649-7777 Decembe 2018


Ed Alexander

I can hardly believe I’m saying it, but, welcome to the final 2018-issue of Your Business Matters.

You’ll remember that way back in January we brought Nick Rich on as our marketing coordinator. We decided to bring Nick on board after Faith and I went to the 2017 Great Legal Marketing Summit. It was a great decision.

The holiday season is a time of festive joy and an opportunity to create lasting memories with the people closest to you. Inevitably, that includes the folks you work with every day. Only the Grinchiest of business owners keep every semblance of the holiday season from entering the office. Spreading a little cheer and creating a festive environment can help boost morale and end the calendar year on a high — but only when you go about it the right way. Unlike traditions held among your family and closest friends, there are some rules to follow for celebrating the most wonderful time of the year at work. It’s important to make sure that you don’t create distractions or allow things to get too rowdy at the office. Striking the right balance can be delicate, but it’s much easier if you remember the following suggestions. SPREADHOLIDAY CHEERATWORK THROUGH GOOD DEEDS AND KINDNESS It is perfectly acceptable to put up a tree, string lights, and adorn your office with Christmas- themed decorations. Heck, you can even invite Santa to stop by if you like. That being said, the holidays should be a time of inclusion and celebration, not a time of leaving people out. If you have members of your team who celebrate holidays other than Christmas at this time of year — such as Ramadan, Hanukkah, or Kwanzaa — be sure to include some nods to their personal and cultural traditions. And it’s just as crucial to ensure that you don’t force anyone to participate in activities that could make them feel uncomfortable. The workplace is not an ideal setting for, say, Nativity reenactments. Focus on aspects of the holiday season that resonate with everyone, and you’ll avoid awkward situations and unneeded controversy. CELEBRATE INCLUSIVELY

This October, we (plus Nick) returned to the Summit to see what other expert ideas we could get.

This year’s helpful theme was “Peak Personal Performance,” and the mindset talks were highly valuable, as well. Thanks to Charley Mann and Ben Glass for an awesome conference! I was also asked to participate in a panel discussion about our firm’s 2018 marketing activities (pictured below). We were proud that we’d accomplished so much in one year: hiring Nick, publishing our new guide, putting out consistent monthly print and email newsletters, not to mention the myriad of smaller projects. We learned a lot at this year’s Summit, and we’re excited to put that knowledge into play in 2019. So, stay tuned and don’t forget to check out our website

–Ed Alexander

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