P+PB Votes To End (CONT’D FROM PAGE 18)
tion itself are in the process of ceasing operations in the coming months. Ads through the “Papertarian” campaign will run on streaming TV through the end of September, according to P+PB’s website. Websites will go dark at the end of October.
“paperization” in recent years, in part motivated by com- panies trying to reduce overall plastic consumption. According to USDA, the program was funded by a 35 cents-per-ton fee paid by large domestic manufacturers and importers of paper and paper-based packaging, ex- empting those with less than 100,000 tons annually. For 2025, P+PB reported having a budget of $20 million, with $14 million in media spending. The board featured seven paper manufacturers and one importer. Featured leaders are from Domtar, Geor- gia-Pacific, Graphic Packaging International, International Paper, Sappi, Smurfit Westrock, Suzano and Sylvamo. Last month, USDA held a referendum on continuing the program, requiring a majority vote in favor. The agency disclosed this week that only about 26 percent of eligible domestic manufacturers and importers, representing less than 10 percent of the volume represented in the referen- dum, supported continuing the order. “While I am very disappointed by the results, I am proud of all the progress we have made as an industry speaking with one voice and the positive improvements in industry reputation and preference for its products,” said Hansan, who has been with the group since 2014. “We are grateful to the companies and their employees who supported the program with their talent and time for more than 11 years.” Now, the national marketing campaigns and organiza-
Greif To Sell Southeast Timberlands For $462M
Delaware, Ohio based Greif has announced its agreement to sell the timberlands it owns across the southeastern United States to Molpus Woodlands Group for $462 mil- lion. The divestiture includes more than 173,000 acres of timberlands managed by wholly owned subsidiary Soterra. The deal is expected to close sometime around the end of Greif’s fiscal year, which is September 30. The compa- ny first disclosed its intention to sell these assets during a February earnings call. The move aligns with recent re- structuring and optimization efforts. “The sale of the Soterra timberlands aligns with our strategy to focus our portfolio on opportunities where Greif can be an industry leader,” said CEO Ole Rosgaard in a news release. “This transaction enhances our ability to invest in higher-margin, less cyclical markets, and po- sitions Greif for further long-term success and value cre- ation.”
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