TYPOGRAPHY Primary Typeface — Arial / Arial Bold Arial is the primary brand typeface for all business communications, documents, presentations, and most digital content. It is universally available, highly legible, and projects clean professionalism. Secondary Typeface — Montserrat (Web / Presentations) Montserrat may be used as an alternative in Microsoft 365 environments where Arial is not available, or for email body copy.
Typography plays a critical role in projecting professionalism and readability. Leaf uses clean, modern sans-serif typefaces that work across digital and print.
Title Subtitle
Anton Montserrat Light Montserrat Bold Montserrat Regular Arial Bold Arial Regular Quicksand Roboto Condensed
36-48 18-28 24-36
Heading Subheading Section Header Body
18-28 18-28 10-12
Quote Caption
10-12 10-12
Left-align body copy for maximum legibility. Use bold sparingly to emphasize key terms. Use sentence case for headings (Title Case for formal docs). Maintain generous line-height (1.4–1.6×) in digital. Stick to 1–2 typefaces per document. Do
Don’t
Justify text — it creates awkward gaps. Bold entire paragraphs. Use all-lowercase for branded headlines. Compress line spacing to save space. Mix more than three fonts on one layout.
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