BEST HARDWARE
F RIEDMAN’S HOME IMPROVEMENT
By Ismael Ramos
A staple in the community since its first location opened in Petaluma in 1946, Friedman’s Home Improvement continues to provide service with the same values of integrity, honesty, respect and care as when the company began. Friedman’s is a family-owned business that spans three generations. “Friedman’s maintains a strong commitment to giving back to the community that has provided [us] with so many opportunities and support,” says CEO Barry Friedman. How does a company that is nearly 80 years old stay connected with the community? According to Barry Friedman, it’s all about mindset. “Friedman’s considers itself a ‘79-year-old startup’ due to its ability to adapt to change,” he says. “The company emphasizes competitive pricing, flexibility and a strong local focus—allowing it to respond swiftly to regional conditions, such as weather changes, by adjusting its inventory and displays accordingly.” Going forward, Friedman’s is combining the values of its founders with the innovation of a modern world to create an experience for customers that is both thoughtful and efficient. For instance, this year, Friedman’s transformed its pickup experience with a smarter, more secure approach, Barry Friedman says. They centralized all drive-through pickups to one designated spot and introduced an ID check
For your hardware needs, Friedman’s has it nailed.
to enhance security and prevent fraud. “Plus, Friedman’s made sure everyone was in the loop—using social media, their website and in-store signage to keep customers updated.” Whether it’s for small or large projects for your home, business or hobbies, look no further than NBb’s 2025 Best Hardware winner for all your hardware needs. v friedmanshome.com
Best of the North Bay 2025
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