Scotmid Scott
Our commitment to supporting local food and drink producers through our Scottish Favourites competition has delivered standout results—on shelves, in the press, and in communities across the country. Launched to spotlight Scottish brands and products, the judges selected six winning producers from across Scotland who have since been stocked in Scotmid stores and celebrated across national media.
The Scottish Favourites campaign didn’t just get products onto shelves—it made headlines across the country. With extensive media coverage, the campaign reached a combined audience of over 37 million people. This wave of national and trade media attention significantly boosted awareness of the winning brands. Karen Robinson, Founder and CEO of Three Robins, shared: “I was delighted that Three Robins was selected as one of Scotmid’s Scottish Favourites, expanding distribution of our oat milk range and allowing us to reach more households across Scotland.
I would highly recommend applying to any future Scottish Favourite initiatives as a great first step into convenience retail for other new food and drink brands.” Alex Equi, Brand Manager at Equi’s Ice Cream, added: “Winning the competition was a proud milestone for our brand. We’re proud to be part of such a strong celebration of Scottish food and drink.” Scotmid’s Scottish Favourites offers businesses a route into retail, practical marketing support, and visibility that can often be hard to secure independently. Steven Addison, Scotmid's Local Sourcing Manager with Karen Robinson of Three Robins
10 Jigsaw - Summer 2025
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