Siegwerk Joins HolyGrail 2.0 Initiative
Everything gets dirty.
Siegwerk, a provider of printing inks for packaging applications and labels, has joined the HolyGrail 2.0 initiative. Under the auspices of AIM, the European Brands Association, the initiative investigates a pio- neering digital watermarks technology for packaging in the European Union. This smart technology could revolutionize the sorting of packaging waste and the quality of recycling. Siegwerk is one of more than 85 companies and organizations from the complete pack- aging value chain which are part of HolyGrail 2.0.The ultimate goal is to achieve a truly Circular Economy. Digital Passport The new technology works like a digital passport for packaging. Digital watermarks the size of a postage stamp are integrated multiple times into the surface of labels or paper-based packaging.These little codes are imperceptible to the human eye, but can be read by cameras, and can carry a wide range of information, such as manufacturer, Stock Keeping Unit (SKU), type of plastics used and composition for multilayer ob- jects, food vs. non-food usage, etc.This information can be used along the entire packaging value chain – from producer to recycler. It can improve consumer engage- ment, supply chain visibility and retail operations. In the end, the digital watermark can be detected on the sorting line of a waste sorting facility.This will then en- able an improved and more accurate sorting process This in turn results in higher-quality recyclates, which can be re-used in even more new products and thus support a Circular Economy. HolyGrail 2.0 is the next phase of the HolyGrail initia- tive, which was started by the consumer goods manu- facturer Procter & Gamble and was completed under the Ellen MacArthur Foundation between 2016 and 2019. It will launch an industrial pilot in order to prove the viability of digital watermarks technologies for more accurate sorting of packaging and higher-quality recycling. In addition, it will establish specifications for embedding watermarking codes into plastic molds as well as specifications for sorting equipment. Western Shield Acquires The Label Smith Western Shield Label Company has acquired The La- bel Smith, Houston, Texas. Providing a range of com- plementary flexographic and digital label printing,The Label Smith will support Western Shield’s continued growth plans and increases its presence in the south- west United States.
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6 October 26, 2020 Flexo Market News
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