2023 Q1&2 Chamber Report

QUARTERS 1 & 2 (JUL-SEPT, OCT-DEC)

WWW.MEDFORDCHAMBER.COM

WEB TRAFFIC 244% INCREASE Q2 YOY

WEBSITE REPORT JULY - DECEMBER 2023

Q2 2023: 10,654 Q1 2023: 10,330 Q2 2022: 3,095 Q1 2022: 2,763

2018

2019

545% INCREASE SINCE 2020 REBRAND

2020

2021

2022

2023

UNIQUE PAGEVIEWS 166% INCREASE Q2 YOY

Q2 2023: 17,611 Q1 2023: 23,600 Q2 2022: 6,600 Q1 2022: 8,100

2018

521% INCREASE SINCE 2020 REBRAND

2019

2020

2021

2022

2023

0

5,000 10,000 15,000 20,000 25,000

1

WWW.MEDFORDCHAMBER.COM

Website demographics are the demographics of users who have initiated at least one session on The Chamber of Medford & Jackson County website. They are captured in the area that they initiate the interaction. WEBSITE DEMOGRAPHICS

WEBSITE REPORT JULY - DECEMBER 2023

USER BY CITY LOCATION

Medford

Seattle

Portland

Ashburn

Grants Pass

0

1,000

2,000

3,000

4,000

CA 7%

Usership from California has primary audiences coming from San Jose and Moses Lake. CALIFORNIA USERSHIP Usership from Washington has a primary audience coming from Seattle. WASHINGTON USERSHIP Usership from Oregon has Increased YOY with primary audiences coming from Medford, Portland and Grants Pass. OREGON USERSHIP

WA 20.9%

OR 72.1%

63% of users are coming from organic marketing

60% of users are tapping into The Chamber via their desktop computer

25+ 80 percent of users are over the age of 25

2

SOCIAL MEDIA JULY - DECEMBER 2023

INSTAGRAM ENGAGEMENTS 614% INCREASE Q2 YOY

FACEBOOK ENGAGEMENTS 463% INCREASE Q2 YOY

Q2 2023: 3,430 Q1 2023: 1,245 Q2 2022: 480 Q1 2022: 332

Q2 2023: 6,188 Q1 2023: 2,735 Q2 2022: 1,100 Q1 2022: 843

TOP CONTENT BY REACH

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