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Phase 3: Trust Formation (Hours 4–7) This is where the magic happens. Your prospect’s brain has formed enough neural pathways associated with your brand that you feel like part of their world. When they think about their problem, your business naturally comes to mind. 🎯 Not because of any single brilliant marketing message, but because of accumulated exposure. Phase 4: Preference (Hour 7+) Once you cross the seven-hour threshold, something remarkable happens. Your prospect doesn’t just know you — they prefer you. ✅ Even if a competitor offers a similar service at a lower price, the brain favors what’s familiar. 🏅 THE MULTI-CONTEXT ADVANTAGE 💻 But here’s the key insight most businesses miss: Familiarity isn’t just about frequency. It’s about context diversity. 🧩 When prospects encounter you in multiple contexts — reading your newsletter, seeing a social media post, watching a video, getting an email — their brains encode stronger, more robust memories. Each context activates different neural pathways, creating what researchers call “contextual richness.” 📱
Consumers who are exposed to multiple channels spend between 3-4 times more than those who are only exposed to one channel.
The data backs this up: Multi-channel campaigns are 37% more effective than single channel campaigns. But when you hit four-plus contexts, the results compound exponentially. Companies that use three or more channels in their marketing strategies see a 250% higher engagement rate on average. 💪 This is why the most successful businesses don’t just show up frequently. They show up frequently across multiple channels. 🚀 THE CONTENT MULTIPLIER METHOD: MAKING IT MANAGEABLE ✅ Now, I know what you’re thinking: “Shaun, this sounds great, but I barely have time to send a few emails a month. How am I supposed to manage 11 touchpoints across four channels?” 🤔 Great question. And it’s exactly why most businesses fail at this — they try to create unique content for every channel. That’s not just exhausting; it’s impossible to sustain. The solution? What I call the “Content Multiplier Method.” Here’s how it works: Every month, you create ONE substantial piece of content. Typically, a 1,000 +/- word article in your newsletter. Done correctly, this one article can turn into numerous additional pieces of content. 📩 • Pull out the key lesson for an email ✉️ • Create a social media post with the main insight 📲 • Create a 60-second video hitting the highlights 🎥 • Turn the lesson into a downloadable checklist 📋
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