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One article becomes 4–11 touchpoints across four channels. The core message is the same, but the formats are different, compounding the familiarity effect. ✔️ HOW TO SYSTEMATICALLY BUILD 7-11-4 RELATIONSHIPS 🤜🤛 The beauty of this strategy is that it’s completely systematic. You don’t need to be naturally charismatic or have a huge marketing budget. You just need to be strategic about accumulating touchpoints over time. ⌛ One of the most frustrating aspects of being an entrepreneur is when a prospect chooses a less qualified (and sometimes more expensive) competitor over your business. Here’s how the math works: Monthly Newsletter: 20 minutes reading time × 12 issues per year = 4 hours 📰 Email Newsletters: 5 minutes × 26 emails = 2 hours & 10 minutes 📧 Social Media Content: 1 minute × 30 posts = 30 minutes 📱 Video Messages: 60 seconds × 10 videos = 6 minutes 🎥 Podcast/Audio Content: 30 minutes × 6 episodes = 3 hours 🎙️ Total: 9 hours and 43 minutes spread out over a few months, with 84 touchpoints across five contexts. That is just the tip of the iceberg on what can be done. 📍 Scale that across 6–12 months and you easily hit the 7-11-4 targets. But here’s the key: Every single touchpoint needs to provide value. You’re not accumulating touchpoints for the sake of it. You’re building a relationship. ❤️ And relationships built on value compound. Consumers who are exposed to multiple channels
spend between 3–4 times more than those who are only exposed to one channel. When you combine that with meaningful content, the multiplier effect is even stronger. 🏋️ ♂️ THE COMPOUND EFFECT OF CONSISTENT PRESENCE 🧮 This isn’t a quick-fix strategy. It’s a compound- interest strategy. Businesses that commit to systematic relationship building typically see: • Months 1–3: Increased engagement and response rates 📈 • Months 4–6: Higher close rates and shorter sales cycles 💵 • Months 7–12: Significant referral growth and premium pricing acceptance 🌟 • Year 2+: Market leadership positioning and predictable growth 🏆 The businesses that stick with it for a full year often see their referral rates double and their close rates improve by 30% or more. Not because they became better at what they do, but because they became a trusted advisor and stayed top-of-mind with The 7-11-4 strategy works because it aligns with fundamental human psychology. People buy from those they know, like, and trust. They refer to businesses that are top-of-mind. They stay loyal to companies that maintain relationships. 🗣️ But building these relationships takes time. The seven hours of exposure don’t happen overnight. The 11 touchpoints need to be spread out. The familiarity that drives preference accumulates slowly but compounds dramatically month in and month out. ⏱️ prospects and customers. 🤩 YOUR NEXT STEPS ✍
–Shaun
P.S. Need help with creating content for your 7-11-4 strategy? Do you have questions about what content would work for your niche? Call (208) 297-5700 to schedule a call with a Pro today. 📅
www.newsletterpro.com Building Relationships to Help Small Businesses Succeed. 4
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