The Next Gens
The Next Gens Index is an economic outlook on consumer spending and 4 ᵗʰ wave coffee. The insights provided recognize the growing power of younger generations in the economy, and how their behaviors and preferences are shaping the future of commerce.
The Index consists of two components:
How Consumers Spend: Explore overall consumer spending by each generation. 4 ᵗʰ Wave Coffee: Deep-dive into the spending trends of digital customers, which shares the trend for the demands for digital coffee experience.
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