NexGen Spending
Key takeaways on how consumers spend
Gen Z and Millennials are becoming a powerful force in the economy Gen Z and Millennials currently account for 38% of the total retail spend in the United States. Their share of retail spend will grow to 52% by 2030.
Spending by Gen Z & Millennials is now above pre-Covid levels The COVID-19 crisis took a heavy toll on consumer spending but spending by Gen Z & Millennials has recovered fast. Their level of spending is now 20% above pre-COVID levels.
“Gen Zers have a spending power of over $160 billion, and it's driving the frenzy of retailers and brands trying to win their dollars.” Business Insider
Made with FlippingBook - Share PDF online