Insights to NexGen digital habits
Consumer Facts:
First digitally native generations.
They are a massive audience with high expectations of brands' conduct and sustainability.
New marketing strategy is to be telling a powerful, distinctive story that talks to the customer in the most relevant way possible and leaves a lasting impression. These shoppers are willing to pay more for items that offer a unique buying experience. According to Charles Schwab, 60% would buy a cup of coffee that costs more than $5.
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