4 ᵗʰ wave drivers
Consumer Drivers:
4 out of 5 companies agree that retaining loyal customers is cheaper than acquiring new prospects. (The Circular Board) 67% say that their purchase decisions are driven by a brand’s values and transparency. (Source: Morning Consult) 89% would be more loyal to a brand or retailer that sells coffee verified by an independent, third-party company. A 5% rise in customer retention can lead to a 75% increase in company profitability. (The Circular Board)
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