The 4th Wave of Coffee

4th Wave of Coffee

Table of contents

Evolution of Specialty Coffee (p.3) Waves of the coffee culture P2C sparks the 4th wave

Market Insights (p. 15) Meet Next Gens Next-Gen spending spending power Digital habits

Technology (p. 7) Bridging connections First mover advantage Benefits

4th wave coffee (p.23) Meet the Farmer® Bwe Kafe Muchacha Coffee Innovators

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