P2C sparks the 4th wave
The 4th Wave reflects an influential new era of consumer and producer empowerment built on P2C (Producer-to- Consumer), the latest ideology shaping business trends across the global specialty coffee industry. This new trend is a unique consumer experience that aims to achieve highly successful, customer-centric, direct relationships with coffee producers worldwide. "The Next Wave of coffee focuses on consumer and Producer empowerment through P2C, fostering direct, customer- centric relationships with coffee producers for a unique and engaging consumer experience."
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