Take a look at our July newsletter!
The Landscaper’s Guide to Modern Sales and Marketing Newsletter
JULY 2025
Reignite Lost Leads With a 5-Step Back-to-School Campaign Get Your Fall Schedule Booked While Everyone Else Is Snoozing
Step 2: Create a Time-Sensitive Offer People need a reason to act now . Give them one. Example Offer: “Sign up for our Fall Installation Schedule by Sept. 30 and receive a complimentary outdoor pizza oven.” (Limited to the first 10 clients.)
Let’s be honest, August can feel like quicksand. One minute, your leads are hot; the next, they’ve ghosted you for one last family vacation before school starts. You had a good rhythm with a few promising clients, and then poof , nothing but bouncebacks and auto-replies. But here’s the thing: just because they went dark doesn’t mean they’re gone. In fact, now is exactly the right time to nudge them. Once families settle into new routines — school drop-offs, sports schedules, fall planning — they finally have a moment to breathe. And that moment? That’s your shot. Here’s a simple, proven five-step Back-to- School Campaign to re-engage those well- intentioned prospects and turn “maybe later” into “let’s do it.” Step 1: Organize Your Warm and Hot Leads This is where most people drop the ball. If you’re just working off memory or a messy inbox, you’re leaving money on the table. • Hot leads are folks who were one step from signing. • Warm leads have shown interest but haven’t moved forward. Pull that list together, clean it up, and get it into a simple dashboard or spreadsheet. Clarity here is power.
surprised what a little energy (and healthy competition) can do.
Step 5: Promote the Campaign Online Update your website with a special landing page and a pop-up about the offer. Update your Google Ads to reflect the urgency. Go loud on social media, and let your community know this is a limited-time offer and now’s the time to act. The Market’s Ripe, Don’t Miss It. Look, the S&P 500 hit a six-month high in May. Inflation just dropped to a four-year low of 2.3% in April. Your buyers might be more confident now than they’ve been in years. There’s demand brewing, and you’re one phone call away from turning it into booked jobs, full schedules, and a profitable fall season. So, I’ll ask you: What are you doing this week to bring back the leads that ghosted you this summer?
Make it fun. Make it valuable. And most importantly, make it expire.
Step 3: Send Personal Emails Don’t mass-blast. Don’t sound robotic. Write a short, personal note to every warm and hot lead you’ve got. Let them know you were thinking of them, you’ve got something special just for them, and the clock is ticking. Step 4: Host Two Call Jams This is where things get exciting — and profitable. • Call Jam 1: Call every warm and hot lead to tell them about the offer. • Call Jam 2: Rally the troops two days before the deadline and call again. Turn it into a team event — bring snacks, ring a bell for every booked appointment, and offer prizes for top callers. You’d be
JACK JOSTES, CEO RAMBLIN JACKSON
RamblinJackson.com • 1
Read It in Your Truck on a Rainy Day
A FOCUSED WEBSITE FOR A FOCUSED BUSINESS We Helped Matthew Scott Golf Design Speak to the Right Audience
We are proud to announce the launch of MatthewScottGolfDesign.com , a site our team at Ramblin Jackson had the privilege of creating from the ground up. Designed to reflect Matt Preuss’s precision, artistry, and vision, this new website is a refined digital presence for a brand elevated by decades of experience in golf course architecture. This marks our third project with Matt, and it is easily the most focused and polished yet. When Matt came to us, he had a clear goal: create a brand and website exclusively for his high-end golf course design services. Rather than stretch an existing landscaping brand into unfamiliar territory, we helped him build an entirely new platform tailored for the golf industry, strategically designed for developers, decision-makers, and renovation leads. From the first strategy call to the final launch, our team worked closely with Matt to craft sharp messaging, clean visuals, and a user experience that speaks directly to his niche. The site showcases his unique 10-step
design process, sustainable approach, and a portfolio that blends aesthetic beauty with course functionality. This was not about flashy design for design’s sake. It was about telling the right story to the right people, with authority and clarity. At Ramblin Jackson, we specialize in helping green industry pros position their brands for growth. We love working with driven clients like Matt who are ready to step into their next level. Whether it’s design-build, maintenance, or, in this case, golf course architecture, we believe your website should be your hardest-working sales tool, and this one is ready to perform. Curious how we can help your company create a brand that attracts premium clients and ranks high in local search? Check out more landscape websites we’ve built here: RamblinJackson.com/clients.
Because when you’re ready to level up, your website should say so.
STRATEGY IS NOTHING WITHOUT EXECUTION — JUST ASK THEISS A TEAM THAT SHOWS UP
What turned Theiss Landscape Works’ early spring marketing campaign into a $52K win? It wasn’t luck. It was their hustle. Monty and his team didn’t sit back and wait. They picked up the phone, followed the plan, and made every lead count. In a season when most landscapers hit cruise control, they stayed in gear and got results. We’re proud to work with teams like this. They remind us that strategy is just the start; execution gets the job done. If you are sitting on a list of leads or wondering how to turn a quiet season into a growth streak, we are ready to help. Let’s map out your next seasonal campaign together. Start with scheduling your Marketing Brainstorm today at LandscapersGuide.com/brainstorm.
Pictured: Theiss Landscape Works Crew, Cypress, Texas
2 • (303) 544-2125
Read It in Your Tru
Schedule a 15-minute Marketing Brainstorm with one of our Landscape Marketing Assistants. In just 15 minutes, they will: • Offer game-changing feedback on your marketing ideas. • Find gaps in your existing campaigns. • Discuss your best marketing strategy. • Share next steps for success! This is a quick, easy, no-pressure call — and we’ll even send you beef jerky or candied almonds for your time. Visit LandscapersGuide.com/brainstorm to schedule your Marketing Brainstorm today. Ready to Level Up Your Marketing and Get More Hell Yes Customers?
UPCOMING EVENTS
Landscape Leader of the Year Livestream Oct. 9, 9 a.m. MT • Virtual Event Livestream via Zoom from Lyons, CO
ChatGPT for Landscape Sales Pros and Owners: A Hands-On Intro To Close More Sales Nov. 5 • NALP ELEVATE • Phoenix, AZ
The Landscaper's Guide to Selling to the Affluent with Direct Response Marketing Nov. 13, 10–11 a.m. MT • Virtual Workshop
TAKE A BREAK
LandscapersGuide.com/events
RamblinJackson.com • 3
uck on a Rainy Day
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
1 The Time Is Ripe to Fill Your Autumn Calendar 2 We Built a New, High-Impact Site for Matthew Scott Golf Design 2 The Difference Between Hoping and Closing? Showing Up 3 Upcoming Events 4 Lead This Winter With SIMA’s Safety Standard INSIDE PO Box 1429 • Lyons, CO 80540 (303) 544-2125 • ramblinjackson.com
STRONG LEADERS BUILD SAFER CREWS Stop Scrambling and Start Leading With the SIMA Safety Standard
We just got back from the SIMA Symposium, and let’s be honest, few places pack in more insight, energy, and forward-thinking leadership in just a few days. From early morning sessions to late-night conversations with industry leaders, one message came through loud and clear: Safety is not a checklist. It’s a leadership strategy. One of the standout takeaways from this year’s event? The SIMA Safety Standard. If you are managing snow and ice operations, whether it’s in-house or with subs, this framework is a game-changer. It is not about red tape or paperwork. It is about creating a culture where safety becomes second nature, not an afterthought.
3. Training documentation 4. Preseason planning 5. Subcontractor integration 6. Emergency preparedness 7. Documentation practices
We spoke with multiple snow pros at SIMA who said the Safety
Standard has transformed how they train new hires, prep their teams, and avoid the last-minute scramble when storms hit. The difference? Confidence, clarity, and fewer gut calls in high-pressure moments. So, if you are eyeing bigger contracts this season or just want to sleep better when the forecast turns ugly, take a serious look at the SIMA Safety Standard. Leadership is not just about being in charge. It’s about protecting your people and your business.
It is designed to take your crew from reactive to ready before the first flake hits the pavement. As Mike Wagner said during his appearance on The Landscaper’s Guide Podcast, “Safety is a leadership issue, not just compliance.”
And he is right. Contractors using this standard see fewer injuries, stronger insurance outcomes, and better results when they go head-to-head for big commercial bids. It gives them more than just protection; it gives them positioning.
Want to dive deeper? Scan the QR code to hear our full interview with Mike Wagner on The Landscaper’s Guide Podcast at LandscapersGuide.com/podcast .
The standard dives deep into seven key areas:
1. Loader safety 2. Communication systems
4 • (303) 544-2125
Get a Free, Personal Video Review of Your Website! • RamblinJackson.com/webreview
Page 1 Page 2 Page 3 Page 4Made with FlippingBook Ebook Creator