Brand Guidelines
We are thrilled to share some exciting news with you! Debco is evolving, and we can’t wait for you to experience the transformation. Our commitment to providing you with premium products, stunning decoration, quick turn times, and amazing customer service remains at the core of what we do. Now, we’re enhancing our brand to better reflect our values and our vision for the future. New Look, Same Debco
Table Of Contents
01. Logo
07. Sample Imprints
02. Colour Palette
08. Application Examples
03. Logo Variations
09. Photography Style
10. Flyer Templates
04. Typography
05. Pattern Styles
11. Social Media
06. Canadianisms
01
Brand Identity - Clear Spacing For Logo Use
02
Colour Palette
Sunrise Orange Hex: ED6F3C PMS: 15-1360 TN
Hazy Sky Hex: AEC2C0 PMS: 4169 UP
Evergreen Forest Hex: 0B3D37 PMS: 560 C
Sand Hex: F9F1E6
Deep Sky Hex: 204E63
The colour palette is a little modern-vintage to nod to Debco’s history and future. Five earth-tone colours inspired by Canadian nature.
04. Typography
Choosing the right font is crucial for conveying the personality and message for a brand. The font needs to reflect our commitment of being approachable and friendly for our award-winning customer service at Debco. It’s not just about aesthetics; it’s about creating a visual language that resonates with our customers and reinforces our brand values. Jelibra is a bold serif font crafted by Storytype Studio - it exudes a blend of modern strength and classic elegance. Its robust weight commands attention, while its subtle curves and serifs add a refined touch. Designed to make a statement, Jelibra’s assertive form is perfect for headlines, branding, and advertising that require an impactful presence. Inter is a variable font family crafted specifically for computer screens to enhance the legibility of small text sizes. It is widely described as a cross between the popular Helvetica and San Francisco (SF) Pro fonts.
Inter
Jelibra
abcdefghijkl mnopqrs t u v w x y z 1234567890
abcdefghijkl mnopqrstuv w x y z 1234567890 ABCDEFGHIJKL MNOPQRSTUV WX Y Z 1234567890
abcdefghijkl mnopqrs t u v w x y z 1234567890
abcdefghijkl mnopqrs t u v w x y z 1234567890
05. Pattern Styles
06. Canadianisms Debco is taking a more retail-inspired approach to their sample logoing while pulling in Canadian themes that will resonate with our customers. Placing fun, trendy, stunning logos on our products will help add a higher perceived value to our products.
Debco Sample Imprints
07. Sample Imprints
08. Application Examples
09. Photography Style
Sand Filter on Background
Hazy Sky Filter on Background
Evergreen Forest Filter on Background
10. Flyer Templates
11. Social Media
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